Scheduling posts on X (Twitter), Instagram, and Facebook (Scheduled posts)

Update date: October 3, 2024

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X (Twitter)

Features of scheduled posts

The "Scheduled posts" feature allows you to: 
  • Schedule posts for specific times
  • Post in order based on pre-set "Posting times"
  • Create posts with images or videos
  • Create thread-style posts
  • Use emojis in your posts
  • Preview your posts
  • Create long posts exceeding 280 characters

About long posts (over 280 characters)

  • This feature is available to users subscribed to X Premium (Twitter Blue).
  • The maximum character count is 25,000 for English.
  • The following X Premium (Twitter Blue) features are not supported:
    • Bold or italic text formatting
    • Editing posts after publishing

 

How to schedule a post

  1. Click on "Post" in the menu.
  2. Enter your text in the "What's happening?" field.
    1. You can enter more than 280 characters regardless of your X Premium (Twitter Blue) subscription status. However, if you're not subscribed to X Premium (Twitter Blue) at the time of posting, the post will fail.
    2. Click "Split text into multiple posts" to automatically divide your text into multiple threads.
  3. Specify the posting date and time, click "▼", and select either "Schedule post", "Add to front of queue", or "Add to queue", then click the corresponding button.

Previewing your post (browser version only)

After entering text in the "What's happening?" field as described above, you'll see post previews for both "Mobile" and "Desktop" on the right side of the screen.

Types of posting methods

  • Post now
    • Posts immediately. As it's not a scheduled post, it won't appear in your scheduled posts.
  • Schedule post
    • Posts at the specified date and time automatically.
  • Add to queue
    • Adds to the next available posting slot. Posts in the queue are published from the top at predetermined times. You can check this in "Scheduled posts".
  • Add to front of queue
    • Adds to the top of the queue. Useful when you want to post in the next available slot.
    • Posts already in the queue will be pushed back one by one.
  • Add to drafts
    • Posts added to drafts can be published later.

Counting scheduled posts

The number of scheduled posts you can set varies by plan. Draft posts are also included in the count of scheduled posts.

  • Free plan: 10 posts
  • Professional plan: 30 posts
  • Business plan and above: Unlimited
For X (Twitter) thread posts, each post within the thread is counted as one post. For example, if you complete a thread with 4 posts, it will be counted as 4 posts.

Instagram and Facebook

This feature is available only in the browser version. It can be used with all plans.

Features of scheduled posts


The "Scheduled posts" feature allows you to:
  • Schedule feed posts and Reels on Instagram for specific dates and times
    • When you attach a single video, it will be posted as a Reel.
  • Post simultaneously to multiple Instagram and Facebook accounts
  • Create posts with multiple images or videos
  • Use emojis in your posts
  • Preview your posts

Limitations of scheduled posts

  • Cannot post Stories

How to schedule a post

  1. Click on "Post" in the menu.
  2. Click "New post".
  3. Click "Add a social profile" in the top left of the screen and select the social profiles you want to post to.
    1. You can select multiple social profiles.
  4. Enter your text in the "Enter text" field.
    1. The maximum character count is:
      1. Instagram: 2,200 characters
      2. Facebook: 60,000 characters
    2. If you've selected multiple social media accounts and want to post the same content to all of them, enter the text in the "Common" tab.
    1. If you want to use different text for each social media account, enter the text in each account's tab.
      1. You can use both the "Common" tab and individual account tabs if you want to use the same base text but change some wording for specific accounts.
  1. Attach images or videos.
    1. For Instagram accounts, you must attach at least one image or video.
    2. Similar to text, if you want to post the same content to all selected social media accounts, attach from the "Common" tab. If you want different content for each account, attach from each account's tab.
  2. Specify the posting date and time, click "▼", and click the "Schedule post" button.
If there are errors in your text, images, or videos, a warning icon will appear on the social media account tab. Click the tab to check the error details. You cannot post with errors (but you can add to drafts regardless of errors).

Previewing your post (browser version only)

On the right side of the "Create a post" screen, you'll see post previews for both "Mobile" and "Desktop".
Click the "Mobile icon" or "Desktop icon" in the top right of the screen to switch between these previews.
 
Types of posting methods
  • Post now
    • Posts immediately. As it's not a scheduled post, it won't appear in your scheduled posts.
  • Schedule post
    • Posts at the specified date and time automatically.
  • Add to queue
    • Adds to the next available posting slot. Posts in the queue are published from the top at predetermined times. You can check this in "Scheduled posts".
  • Add to front of queue
    • Adds to the top of the queue. Useful when you want to post in the next available slot.
    • Posts already in the queue will be pushed back one by one.
  • Save as a draft
    • Posts added to drafts can be published later.