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      Post Performance

      Updated: January 21, 2025

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      In "Post Performance," you can check the impressions and engagement your X (Twitter) account's posts have garnered from an hourly to monthly basis. It supports a wide variety of analysis items, including the number of replies, likes, reposts (retweets), URL clicks, hashtag clicks, detail clicks, and video views.

      The following posts cannot be analyzed in "Post Performance":

      • Posts made before starting to use the Business or Enterprise plan.
      • Posts made with a private account.
      • Posts with media judged as sensitive by the X (Twitter) system.
      • Reposts (Retweets)

      Displayable Analysis Items

      • Impressions: Times a user was served the post in their timeline or search results.

      For the following analysis items, you can check not only the numbers but also the values divided by the number of impressions (engagement rate).

      • Engagements: Times a user interacted with the post. This includes clicks anywhere on the post, including reposts, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo, and post expansion.
      • Comments or replies: Times a user replied to the post.
      • Likes: Times a user liked the post.
      • Shares or reposts: Times a user reposted the post.
      • Quotes (not supported in graph display): Times a user quoted the post.
      • URL clicks: Times a user clicked on a URL or Card in the post.
      • Hashtag clicks: Times a user clicked on a hashtag in the post.
      • Detail expands: Times a user clicked on the post to view more details.
      • Permalink clicks: Times a user clicked on the permalink to the post (desktop only).
      • Profile visits: Times a user clicked on your name, @username, or profile photo.
      • Follow: Times a user followed you from the post.
      • Shares via Email: Times a user emailed the post to someone.
      • Video views: The number of times the post’s videos have been played for 2 seconds or more.
      • Media views: Times a video, GIF, or image was viewed (autoplayed or clicked).
      • Embedded media clicks: Times a photo or video in the post was viewed.
      • App install attempts: Times a user clicked to install an app via the post's Card.
      • App opens: Times a user clicked to open an app via the post's Card.

      Since the information is obtained from the X (Twitter) Engagement API, the exact calculation methods for each item are not known on the SocialDog side.

      Graph

      You can check values such as impressions and engagement for posts made within the period in a graph. The analysis items displayed in the graph can be changed using the drop-down menu, and up to two analysis items can be displayed simultaneously.

      Additionally, you can change the date range for analysis and check the values by hour, day, month, or year.

      • When comparing with other post analysis features of SocialDog, different values may be displayed on the graph.
        • Graph of "Post Performance": The numbers are displayed on the day impressions and engagements were obtained. For example, if a reply to a post on July 1st is made on July 2nd, it will be displayed as a reply on July 2nd.
        • Other post analysis features: The numbers are displayed on the day the post was made from the SNS account. For example, if a reply to a post on July 1st is made on July 2nd, it will be displayed as a reply on July 1st.
      • Engagement data for posts made in the past two weeks is retrieved hourly, and the aggregated values are displayed in a graph.
      • Immediately after upgrading to the Business or Enterprise plan, the most recent 100 posts from the past two weeks will be reflected in the graph.

      • When you retrieve missing data for posts made more than two weeks ago from the post detail screen, the retrieved data will also be reflected in the post list view.

      Post List

      You can see values such as impressions and engagements obtained by each post. Click on a post to analyze it in detail.

      Post Details

      By clicking on a post displayed in the post list, you can access a detailed analysis of that specific post.

      You can monitor impressions and engagement for your posts on an hourly basis, allowing for effective initial performance analysis.

      • By clicking on "Count / Impressions" in the upper right corner of the screen, you can view a graph that displays the values divided by the number of impressions, allowing you to analyze the engagement rate for each metric.
      • You can change the date range for analysis and view the values on an hourly, daily, monthly, or yearly basis.
      • At the bottom of the post details page, you can view numerical data for impressions and engagements on an hourly, daily, or monthly basis, as well as download this data in a CSV file.

      The displayed data defaults to the total values from the past two weeks starting from the date the post was made. However, if you set the analysis period to more than two weeks after the post date in the post detail screen, you will be able to retrieve missing data for that duration.

      • Missing data can be retrieved for up to one year prior to the current date. Additionally, if the data has already been obtained, you can select date ranges extending beyond one year ago.
      • The retrieved data will also be reflected in both the graph and the post list view.
      • Retrieving missing data must be done individually from the post detail screen for each specific post.

      Customize the Analysis Items (Columns) Shown in the Post List

      You can display only the analysis items (columns) you want to check in the post list. Additionally, the customized columns can be saved as a "Display column set" for the team.

      Only team owners and administrators can save column sets. General users can also use saved display column sets.

      1. Click "Analytics" and then click "Post Performance".
      2. Click "Display Columns" at the top of the post list and then click "Customize displayed columns".
      3. Check the display columns you want to show in the post list. Uncheck the columns you do not want to display.
      4. (For owners and administrators only) If you want to save the column set, check "Save as column set" and set the name of the column set.
      5. Click "Apply" (or "Save and Apply").

      Use Saved Column Sets

      You can use not only the column sets you have created but also the column sets created by team members (owners or administrators).

      1. Click "Analytics" and then click "Post Performance."
      2. Click "Display columns" at the top of the post list and select the display item set you want to use.

      Edit Column Sets

      Owners and administrators of the team can edit display item sets.

      1. Click "Analytics" and then click "Post Performance."
      2. Click "Display columns" at the top of the post list and click the edit button (pencil icon) for the column set you want to edit.
      3. Check the columns you want to show in the post list. Uncheck the columns you do not want to display. Additionally, you can change the name of the column set if necessary.
      4. Click "Save and Apply."

      Delete Column Set

      Team owners and administrators can delete column sets.

      1. Click on "Analytics" and then click on "Post Performance."
      2. Click on "Display columns" at the top of the post list, and then click the edit button (pencil icon) displayed on the column set you want to delete.
      3. Click on "Delete column set."