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      Post Performance

      Updated: December 19, 2024

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      In "Post Performance," you can check the impressions and engagement your X (Twitter) account's posts have garnered from an hourly to monthly basis. It supports a wide variety of analysis items, including the number of replies, likes, reposts (retweets), URL clicks, hashtag clicks, detail clicks, and video views.

      The following posts cannot be analyzed in "Post Performance":

      • Posts made before starting to use the Business or Enterprise plan.
      • Posts made with a private account.
      • Posts with media judged as sensitive by the X (Twitter) system.
      • Reposts (Retweets)

      Displayable Analysis Items

      • Impressions: The total number of times a post was displayed to users in the timeline or search results.

      For the following analysis items, you can check not only the numbers but also the values divided by the number of impressions (engagement rate).

      • Engagements: The total number of times users reacted to a post. This includes clicks on the post (including hashtags, links, profile images, user names, and post detail views), reposts, replies, follows, and likes.
      • Reply: The total number of times users replied to a post.
      • Like: The total number of times users liked a post.
      • Reposts: The total number of times users reposted a post.
      • Quote (not supported in graph display): The total number of times users quoted a post.
      • URL Clicks: The total number of times users clicked URLs or cards within a post.
      • Hashtag Clicks: The total number of times users clicked hashtags within a post.
      • Detail expands: The total number of times users clicked a post to view its details.
      • Permalink Clicks: The total number of times the permalink to this post was clicked (desktop only).
      • User Profile Clicks: The total number of times users clicked your name, @username, or profile image from a post.
      • Follows: The total number of times users followed you directly from a post.
      • Shares via Email: The total number of times users shared a post via email.
      • Video Views: The number of times the post’s videos have been played for 2 seconds or more.
      • Media Views: The total number of times videos, images, or GIFs were displayed (including autoplay and clicks).
      • Embedded media clicks: The total number of times images or videos within a tweet were clicked.
      • App install attempts: The total number of times users attempted to install an app via a post's card.
      • App Opens: The total number of times users opened an app via a post's card.

      Since the information is obtained from the X (Twitter) Engagement API, the exact calculation methods for each item are not known on the SocialDog side.

      Graph

      You can check values such as impressions and engagement for posts made within the period in a graph. The analysis items displayed in the graph can be changed using the drop-down menu, and up to two analysis items can be displayed simultaneously.

      Additionally, you can change the date range for analysis and check the values by hour, day, month, or year.

      • When comparing with other post analysis features of SocialDog, different values may be displayed on the graph.
        • Graph of "Post Performance": The numbers are displayed on the day impressions and engagements were obtained. For example, if a reply to a post on July 1st is made on July 2nd, it will be displayed as a reply on July 2nd.
        • Other post analysis features: The numbers are displayed on the day the post was made from the SNS account. For example, if a reply to a post on July 1st is made on July 2nd, it will be displayed as a reply on July 1st.
      • Engagement data for posts made in the past two weeks is retrieved hourly, and the aggregated values are displayed in a graph.
      • Immediately after upgrading to the Business or Enterprise plan, the most recent 100 posts from the past two weeks will be reflected in the graph.

      • When you retrieve missing data for posts made more than two weeks ago from the post detail screen, the retrieved data will also be reflected in the post list view.

      Post List

      You can see values such as impressions and engagements obtained by each post. Click on a post to analyze it in detail.

      Post Details

      By clicking on a post displayed in the post list, you can access a detailed analysis of that specific post.

      You can monitor impressions and engagement for your posts on an hourly basis, allowing for effective initial performance analysis.

      • By clicking on "Count / Impressions" in the upper right corner of the screen, you can view a graph that displays the values divided by the number of impressions, allowing you to analyze the engagement rate for each metric.
      • You can change the date range for analysis and view the values on an hourly, daily, monthly, or yearly basis.
      • At the bottom of the post details page, you can view numerical data for impressions and engagements on an hourly, daily, or monthly basis, as well as download this data in a CSV file.

      The displayed data defaults to the total values from the past two weeks starting from the date the post was made. However, if you set the analysis period to more than two weeks after the post date in the post detail screen, you will be able to retrieve missing data for that duration.

      • Missing data can be retrieved for up to one year prior to the current date. Additionally, if the data has already been obtained, you can select date ranges extending beyond one year ago.
      • The retrieved data will also be reflected in both the graph and the post list view.
      • Retrieving missing data must be done individually from the post detail screen for each specific post.

      Customize the Analysis Items (Columns) Shown in the Post List

      You can display only the analysis items (columns) you want to check in the post list. Additionally, the customized columns can be saved as a "Display column set" for the team.

      Only team owners and administrators can save column sets. General users can also use saved display column sets.

      1. Click "Analytics" and then click "Post Performance".
      2. Click "Display Columns" at the top of the post list and then click "Customize displayed columns".
      3. Check the display columns you want to show in the post list. Uncheck the columns you do not want to display.
      4. (For owners and administrators only) If you want to save the column set, check "Save as column set" and set the name of the column set.
      5. Click "Apply" (or "Save and Apply").

      Use Saved Column Sets

      You can use not only the column sets you have created but also the column sets created by team members (owners or administrators).

      1. Click "Analytics" and then click "Post Performance."
      2. Click "Display columns" at the top of the post list and select the display item set you want to use.

      Edit Column Sets

      Owners and administrators of the team can edit display item sets.

      1. Click "Analytics" and then click "Post Performance."
      2. Click "Display columns" at the top of the post list and click the edit button (pencil icon) for the column set you want to edit.
      3. Check the columns you want to show in the post list. Uncheck the columns you do not want to display. Additionally, you can change the name of the column set if necessary.
      4. Click "Save and Apply."

      Delete Column Set

      Team owners and administrators can delete column sets.

      1. Click on "Analytics" and then click on "Post Performance."
      2. Click on "Display columns" at the top of the post list, and then click the edit button (pencil icon) displayed on the column set you want to delete.
      3. Click on "Delete column set."