Analyze posts (Post performance)
Post performance allows you to analyze Engagements for each Post of your Social profile.
It supports a wide range of analysis items, including impressions, Engagements, comments, Replies, Likes, Reposts (retweets), as well as URL clicks, Hashtag clicks, detail clicks, and video views. The supported analysis items vary depending on the social media platform.
Supported Plans
- Business plan and Enterprise plan
- All features are available.
- Personal plan and Professional plan
- You can check numerical values such as Engagements per Post, but graph display and period comparison are not available.
- *Only YouTube is available for All Plans.
Supported Social Media
- X (Twitter) Account
- Instagram Account
- YouTube Channel
- Threads Account
- TikTok Account
Viewable Posts
You can view All Posts acquired by SocialDog, except for Reposts.
Some Posts are not acquired by SocialDog and therefore cannot be displayed. For details, please see Data Acquired from Social Media and Acquisition Timing.
Viewable Metrics
Over 70 rich metrics acquired from each social media platform, such as Likes, Reposts, impressions, profile link taps, and the number of back/forward actions in Instagram Stories, are displayed in graphs and tables.
- The metrics that can be displayed vary by social media platform.
- For a list of metrics that can be displayed for each social media platform, please check Analyzable Items.
- To confirm the average value of each Engagement rate (items named "〇〇 / Reach" or "〇〇 / Impressions") (displayed at the top of the Post list), the Social profile currently displayed must support both the numerator and denominator metrics.
With Personal plan and Professional plan, only the following metrics can be displayed:
- Impressions
- Engagements
- Comments・Replies
- Likes・High ratings
- Reposts
- Quote Posts
- Saves・Bookmarks
By upgrading to a Business plan or Enterprise plan, you can view All metrics.
Checking Post Engagements
- Click [Analytics] -> [Post performance].
- Click the Social profile you want to analyze.
- Select the period and display unit (month, week, day).
- You can check the graph of metric trends over time, and the latest values of metrics for Posts during the period.
Graph Display (X (Twitter)・Instagram・Threads・TikTok)
Metrics Displayed
- Total Engagements that occurred in each period
- Engagements from periods that are outside the scope of data collection, excluding already acquired data, are not displayed in the graph.
Aggregation Criteria
- Date when impressions and Engagements were acquired
- For example, if a Reply to a Post on July 1 occurred on July 2, it will be displayed as a Reply on July 2.
Please note that the displayed values may differ from other X Post Analytics features. Other X Post Analytics features aggregate based on the Post date. For example, if a Reply to a Post on July 1 occurred on July 2, it will be displayed as a Reply on July 1.
For details on acquired data and Refresh timing, please see Data Acquired from Social Media and Acquisition Timing.
Post List Display
Metrics Displayed
- Latest value of each Post
- Data outside the selected period may be included.
Posts Displayed
- Posts made during the period
Checking Engagements for Specific Posts Only (X (Twitter)・Instagram・Threads・TikTok)
You can check the trend of impressions and Engagements for Posts over time (hourly, daily, weekly, monthly). This can be used for initial velocity analysis.
- Open [Analytics] -> [Post performance] and display the Post you want to check.
- Click the Post you want to check in the Post list.
- On the "Post Details" screen, you can check the trend of metrics for each Post.
Post Details Display
The values displayed at the top of each graph in "Post Details" are the Engagement values acquired within the period (not the latest values).
- Clicking [Actual / Impressions] at the top right of the screen allows you to view the Engagement rate (value obtained by dividing each number by the number of impressions) in a graph. For Instagram, clicking [Actual / Reach] allows you to view the Engagement rate (value obtained by dividing each number by the number of reaches) in a graph.
- You can check the metrics in table format in the table at the bottom of the Post details page.
- X (Twitter) Posts
- By default, the displayed data will be the total data for two weeks from the Post date.
- Instagram Posts
- Monthly display is not supported.
- For Stories, only data from 24 hours after Posting can be checked.
- Threads Posts
- Monthly display is not supported.
- TikTok Posts
- Monthly display is not supported.
Acquiring Past Metric Data for Specific Posts (X (Twitter) Only)
If you set the analysis period displayed on the Post details screen to a period later than two weeks, you can acquire missing data for that period.
- Missing data can be acquired going back up to one year from the current time. If data has already been acquired, periods older than one year can also be selected.
- Acquired data is reflected in graphs and the Post list screen.
- Missing data must be acquired from the Post details screen for each Post.
Switching the Social profile for Analysis
- On the Post performance screen, click the Account icon at the top to switch the displayed Account.
Displaying Data from Multiple Social profiles Simultaneously
You can display data from multiple Social profiles simultaneously. The graph shows the total Engagements for All checked Social profiles. The Post list displays All Posts from All checked Social profiles.
- Hover your mouse cursor over the Social profile icon.
- Check the [checkbox] to display information from multiple Social profiles simultaneously.
Filtering by Post Type
Click "All Posts" or similar at the top to filter Post types.
- Click either [All Posts], [Normal Posts・Feed], or [Replies] at the top.
- Only Posts of the corresponding type will be displayed.
Filterable Post Types
- All Posts
- Displays All Posts.
- Normal Posts・Feed
- Displays Posts other than Replies on X (Twitter), only feed Posts on Instagram, only normal Posts on Threads, and All Posts on TikTok.
- Replies
- Displays Reply Posts only (supported on X (Twitter)・Threads).
- Reels
- Displays Reel Posts only (supported on Instagram only).
- Stories
- Displays Stories Posts only (supported on Instagram only).
- Ghost Posts
- Displays Ghost Posts only (supported on Threads only).
Changing Analysis Items Displayed in the Graph
Analysis items displayed in the graph can be Changed via the dropdown menu, allowing up to two analysis items to be displayed simultaneously.
Comparing Two Periods (X (Twitter)・Instagram・Threads・TikTok)
You can display and compare data for the selected period (e.g., May 10, 2025 – May 20, 2025) and data for the comparison period side-by-side in graphs and tables.
The comparison period can be selected from the following:
- Previous period: The period immediately preceding the selected period with the same number of days (e.g., April 30, 2025 – May 9, 2025)
- Previous month: The period one month prior with the same date range as the selected period (e.g., April 10, 2025 – April 20, 2025)
- Previous year: The period one year prior with the same date range as the selected period (e.g., May 10, 2024 – May 20, 2024)
Dimension: Post Tags
You can classify Posts by adding tags and analyze performance by tag.
Creating Post Tags
Users who are team administrators and whose Role in the Social profile is "Administrator" or "Editor" can create Post tags.
- Click [Analytics] -> [Post performance].
- In the Post list, click the tag icon displayed for each Post.
- When the dropdown menu appears, click "+ Create new tag".
- Enter the tag name in the text field within the dialog and click "Create".
- The created tag will be automatically linked to the relevant Post.
Editing Post Tags
Team administrators can Edit Post tag names.
- In the Post list, click the tag icon displayed for each Post.
- Click the pencil icon to the right of the tag you want to Edit.
- Change the tag name in the text field within the dialog and click [Save].
Deleting Post Tags
Users who are team administrators and whose Role in the Social profile is "Administrator" or "Editor" can Delete Post tags.
- In the Post list, click the tag icon displayed for each Post.
- Click the pencil icon to the right of the tag you want to Delete.
- Click [Delete] within the dialog, then click [Delete] in the confirmation dialog.
Linking Tags to Posts
Team administrators and general users whose Role in the Social profile is "Administrator" or "Editor" can link tags to Posts.
- In the Post list, click the tag icon displayed for each Post.
- Check the checkbox in the tag list displayed in the dropdown menu to link a tag to the Post.
Unchecking the checkbox will unlink the tag.
Analyzing Performance by Post Tag
Team administrators and general users whose Role in the Social profile is "Administrator", "Editor", or "Viewer" can check tag-specific performance.
By switching the dimension of the Post list to "Post Tags", you can analyze and compare tag-specific performance in tables and graphs.
Dimension: Social profile
By switching the dimension of the Post list to "Social profile", you can analyze and compare Social profile-specific performance in tables and graphs.
Graph Display
Metrics Displayed
- Total Engagements for each Social profile that occurred in each period
Social profile List Display
Metrics Displayed
- Total values for each Social profile of each Post
Posts Aggregated
- Posts made during the period
Taking Action on Posts (X (Twitter) Only)
For X (Twitter) Posts, clicking the "..." button displayed in each row allows you to Add another Post (Reply), or create a Repost (retweet) or Quote Post (quote tweet).
Downloading Data as a CSV File
Post performance data can be downloaded as a CSV file.
For details, please see Downloading CSV files | Making Analysis Features More Convenient.