Overview of X (Twitter) Contests feature
This article explains the overview of SocialDog's "X (Twitter) Contests" feature and how to choose the appropriate Contest type for your purpose.
This page explains the X (Twitter) Contests feature included in SocialDog.
Please note that this is different from "SocialDog Contests Plus".
What you can do with SocialDog's X (Twitter) Contests feature
- Schedule posts for Contests
- Collect and confirm applicants and posts
- Determine winners
- Lottery
- Filter
- Manually add/exclude winners
- Promote candidate winners
- Send bulk DMs (Direct Messages) to winners
- Embed strings that vary by user (e.g., gift codes)
- Hold multiple Contests simultaneously
- There are no restrictions on the number of times.
- Measure performance
- You can check metrics for Contest-related posts using the "Analytics" feature, just like for non-Contest posts.
- For data that can be acquired, please see Data acquired from SNS and acquisition timing.
- You can check metrics for Contest-related posts using the "Analytics" feature, just like for non-Contest posts.
What you cannot do with SocialDog's X (Twitter) Contests feature
- SNS Contests other than X (Twitter)
- X (Twitter) Instant Win
Contests for SNS other than X (Twitter) and X (Twitter) Instant Win Contests are possible with "Contests Plus". For details, please see Conduct Contests with SocialDog Contests Plus.
Examples of Contests that can be conducted with SocialDog
- Follow & Repost Contests
- Follow & Repost & Likes Contests
- Follow & Likes Contests
- Collaboration Contests
- You can set conditions such as following multiple Accounts or Reposting/Liking multiple posts.
- Contest Contests
- Hashtag Contests
What is a Contest?
SocialDog's "Contest" is a unit for managing Contest applicants, winners, and candidate winners.
It is fine if it differs from an actual Contest, such as creating multiple Contests when preparing multiple prizes.
Choosing a Contest type
There are two types of Contests below. Please select according to the Contest you wish to conduct.
Follow & Repost Contests
- This is a common Contest with "Follow & Repost" as the entry condition.
- It automatically collects applicants, and you can use features such as applicant management and DM sending within the Contest feature.
Entry Conditions (all of the following must be met)
- Repost the target Post
- Before starting the Contest, you need to set up a scheduled post as an entry condition using SocialDog's Contest feature.
- Follow the target Account
- You can select only one linked Account.
Suitable Cases
- If you want to set "Following a specified Account" + "Reposting a specified Post" as the entry condition
- Target Account to Follow for entry conditions: Only one linked Account
- Target Post to Repost for entry conditions: Only one Post scheduled from SocialDog
Manually Register Applicants (CSV Import) Contest
- This method involves creating a CSV file of applicants using the CSV download function of SocialDog's various features or external tools, and then importing it into "Applicants" within the Contest feature.
- Since you can freely add applicants via a CSV file, it supports Contests with complex conditions.
Entry Conditions
You can freely combine the following:
- Repost, Like, or Quote Post the target Post
- Follow target Accounts (multiple allowed)
- Posts including Hashtags or keywords
- Other conditions
- If you can export usernames of users who meet the entry conditions using external tools, etc.
Suitable Cases
- Complex entry conditions (e.g., Hashtag posts, conditions involving multiple Accounts, specific lists, etc.)
- Follow & Repost Contests that cannot be handled by the "Follow & Repost Contests"
- Such as collaboration Contests that require following multiple Accounts
- Posts that are already set as entry conditions have been posted
- If you want to extract applicants externally and register them in bulk via a CSV file
- Example: Setting Reposts, Likes, Follows, Hashtag posts, etc., as conditions
- If you only want to use SocialDog for sending DMs
Basic Flow for Conducting Contests
- Create a Contest
- Make a Contest Post
- Collect applicants
- For Follow & Repost Contests
- They will be collected automatically.
- For other conditions
- You can collect applicants who meet the conditions using features like Keyword Monitor or Post engagement, and then manually add applicants.
- By determining whether applicants meet the entry conditions using Excel, etc., flexible entry conditions can also be supported.
- For Follow & Repost Contests
- Determine winners from the applicants
- Send DMs to the winners
Please see the following pages for instructions.
- From Contest creation to applicant collection
- For Follow & Repost Contests
- For other cases (manually add applicants)
- From determining winners to sending DMs
About Ad Placement
Handling Ad Posts (Promoted Posts)
SocialDog cannot acquire any data regarding X ad posts (promoted posts).
Among the posts used as ad creatives, "organic posts" (ad posts = posts not delivered to followers) can be acquired. Values for metrics like Likes are acquired as a combined total of ads and organic, and details cannot be confirmed. Impressions show only the organic value.
For X ad posts, please see Promoted posts (X Ads Help - English).
Placing Contest Target Posts as Ads
You can place Contest target Posts as X ads using the following method:
- Schedule the Contest target Post on SocialDog, and after posting, specify the Contest target Post as a creative in the X ad settings.
- You cannot specify the Contest target Post as a creative on the X ad side beforehand. You need to set up the ad placement after the post has been published via scheduled post.
Delete Contests
- Currently, Contests that have been created cannot be deleted.