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Last updated: 2026/10/13

Overview of X (Twitter) Contests feature

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

This article explains the overview of SocialDog's "X (Twitter) Contests" feature and how to choose the right contest type for your purpose.

tip

This page explains the X (Twitter) contest features included in SocialDog.

Please note that this is different from "SocialDog Campaign Plus".

What SocialDog's X (Twitter) Contest Features Can Do​

  • Scheduling posts for contests
  • Collecting and confirming applicants and posts
  • Determining winners
    • Lottery
    • Filter
    • Manually adding or excluding winners
    • Promoting runner-up candidates to winners
  • Sending bulk DMs (Direct Messages) to winners
    • Embedding different strings (e.g., gift codes) for each user
  • Running multiple contests simultaneously
    • There are no limits on the number of times.
  • Measuring effectiveness
    • Confirmation of metrics for contest-eligible posts, etc., can be done using the "Analytics" feature, similar to non-contest posts.

What SocialDog's X (Twitter) Contest Features Cannot Do​

  • SNS contests other than X (Twitter)
  • X (Twitter) Instant Win
tip

Campaigns for SNS other than X (Twitter) and X (Twitter) Instant Win contests are possible with "Campaign Plus". For details, please refer to Conducting Campaigns with SocialDog Campaign Plus.

Examples of Contests that Can Be Conducted with SocialDog​

  • Follow & Reposts Contests
  • Follow & Reposts & Likes Contests
  • Follow & Likes Contests
  • Collaboration Contests
    • You can set conditions such as following multiple accounts or reposting/liking multiple posts.
  • Contest Contests
  • Hashtags Contests

What is a Contest​

A "Contest" in SocialDog is a unit for managing contest applicants, winners, and potential winners.

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It is acceptable to create multiple contests if you prepare multiple prizes, even if it differs from an actual campaign.

Choosing Contest Types​

There are two types of contests below. Please select the one that matches the contest you wish to conduct.

Follow & Reposts Contests​

  • This is a common contest where the application condition is "Follow & Reposts".
  • Applicants are automatically collected, and you can use features such as applicant management and DM sending within the contest feature.

Application Conditions (All of the following must be met)​

  • Repost the target post
    • Before the contest begins, you need to set up a scheduled post as an application condition using SocialDog's contest feature.
  • Follow the target Account
    • You can select only one connected Account.

Suitable for cases where​

  • You want to set "Following a specified Account" + "Reposting a specified Post" as application conditions
    • Follow target Account for application conditions: Only one connected Account
    • Repost target Post for application conditions: Only one post scheduled from SocialDog

Contests for registering applicants by uploading CSV​

  • This method involves creating an applicant CSV file using the CSV download feature of SocialDog's various functions or external tools, and then importing it into the "Applicants" section of the contest feature.
  • Since you can freely Add applicants using a CSV file, it can handle contests with complex conditions.

Application Conditions​

You can freely combine the following:

  • Reposting, Liking, or Quote-posting the target Post
  • Following target Accounts (multiple allowed)
  • Posts including Hashtags or keywords
  • Other conditions
    • If you can extract the usernames of users who met the application conditions using external tools, etc.

Suitable for cases where​

  • Application conditions are complex (e.g., Hashtag posts, conditions for multiple Accounts, specific lists, etc.)
  • Follow & Reposts contests that cannot be handled by "Follow & Reposts Contests"
    • Such as collaboration contests that require following multiple Accounts
    • The post that serves as an application condition has already been posted
  • You want to extract applicants externally and register them in bulk using a CSV file
    • Example: Setting Reposts, Likes, Follow, Hashtag posts, etc., as conditions
  • You want to use SocialDog only for sending DMs

Basic Flow of Contest Execution​

  1. Create a Contest
  2. Make Contest Posts
  3. Collect Applicants
    1. In the case of Follow & Reposts Contests
      1. They are collected automatically.
    2. In the case of other conditions
      1. You can collect eligible applicants using Keyword Monitor, Post engagement features, etc., and manually Add applicants.
      2. By determining whether the application conditions are met using Excel or similar, flexible application conditions can also be accommodated.
  4. Determine winners from applicants
  5. Send DMs to winners
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Please refer to the following pages for the procedures.

About Ad Placement​

Handling of Ad Posts (Promoted Posts)​

SocialDog cannot acquire any data regarding X's ad posts (promoted posts).

Among the posts used as ad creatives, "organic posts" (ad posts = posts not delivered to Followers) can be acquired. Metric values such as Likes are acquired as a combined total of ads and organic, and details cannot be confirmed. Impressions only show organic values.

For information on X Ads' ad posts, please refer to Promoted Posts (X Ads Help - English).

Placing Contest-Eligible Posts as Ads​

You can place contest-eligible posts as X Ads using the following method:

  • Schedule the contest-eligible post in SocialDog, and after it's posted, specify the contest-eligible post as a creative in the X Ads settings.
    • You cannot specify the contest-eligible post as a creative on the X Ads side beforehand. You need to configure the ad placement after the post has been published by scheduled posting.

Delete a Contest​

  1. Click "..." for the contest you want to Delete.
  2. Click "Delete Contest".

Notes on Deleting​

  • It will be Deleted from the application counts and winning counts of all contests.
  • DMs that are being sent will stop sending, and history will no longer be viewable.