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Last updated: 2026/10/13

Overview of X (Twitter) Contests feature

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

This article provides an overview of SocialDog's "X (Twitter) Contests" feature and explains how to choose the right contest type for your goals.

tip

This page explains the X (Twitter) Contests feature included in SocialDog.

Please note that this is different from "SocialDog Campaign Plus."

What you can do with SocialDog's X (Twitter) Contests Feature​

  • Schedule posts for contests
  • Collect and review applicants and posts
  • Determine winners
    • Lottery
    • Filter
    • Manually add/remove winners
    • Promote runner-ups to winners
  • Send bulk DMs (Direct Messages) to winners
    • Embed variable strings (e.g., gift codes) for each user
  • Simultaneously host multiple contests
    • There are no limits on the number of times.
  • Performance measurement

What you cannot do with SocialDog's X (Twitter) Contests Feature​

  • SNS contests other than X (Twitter)
  • X (Twitter) instant wins
tip

Contests on SNS other than X (Twitter), and X (Twitter) instant win contests are possible with "Campaign Plus." For details, please see Conducting Contests with SocialDog Campaign Plus.

Examples of Contests you can run with SocialDog​

  • Follow & Repost Contests
  • Follow & Repost & Likes Contests
  • Follow & Likes Contests
  • Collaboration Contests
    • You can set conditions such as following multiple accounts or reposting/liking multiple posts.
  • Contests
  • Hashtag Contests

What are Contests?​

SocialDog's "Contests" are units for managing contest applicants, winners, and potential winners.

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It's fine if the setup differs from actual contests, for example, by creating multiple contests when preparing multiple prizes.

Choosing Contest Types​

There are two types of contests available. Please select the one that matches the contest you wish to run.

Follow & Repost Contests​

  • This is a common contest type where the entry conditions are "Follow & Repost."
  • Applicants are automatically collected, and you can use features such as applicant management and DM sending within the contest feature.

Entry Conditions (All of the following must be met)​

  • Repost the target post
    • Before the contest starts, you need to set up a scheduled post as the entry condition using SocialDog's contest feature.
  • Follow the target account
    • You can select only one connected account.

Suitable Use Cases​

  • You want to set "follow a specified account" + "repost a specified post" as entry conditions.
    • Follow target account for entry conditions: Only one connected account
    • Repost target post for entry conditions: Only one post scheduled from SocialDog

Contests where you register applicants by uploading a CSV​

  • This method involves creating a CSV file of applicants using SocialDog's CSV download feature for various functions or external tools, and then importing it into the "Applicants" section of the contest feature.
  • Since you can freely add applicants via CSV file, this supports contests with complex conditions.

Entry Conditions​

You can freely combine the following:

  • Repost, like, or quote post the target post
  • Follow target accounts (multiple allowed)
  • Posts containing hashtags or keywords
  • Other conditions
    • If you can retrieve usernames of users who met the entry conditions using external tools, etc.

Suitable Use Cases​

  • Entry conditions are complex (e.g., hashtag posts, multiple account conditions, specific lists, etc.)
  • Follow & Repost Contests that cannot be handled by "Follow & Repost Contests"
    • e.g., collaboration contests that require following multiple accounts
    • The post serving as the entry condition has already been posted
  • You want to extract applicants externally and register them in bulk via CSV file
    • e.g., setting reposts, likes, follows, hashtag posts as conditions
  • You only want to use SocialDog for sending DMs

Basic Flow for Running Contests​

  1. Create a contest
  2. Make contest posts
  3. Collect applicants
    1. In the case of Follow & Repost Contests
      1. They are automatically collected.
    2. For other conditions
      1. You can collect applicants who meet the conditions using features like Keyword Monitor or Post engagement, and manually add them.
      2. By determining whether entry conditions are met using Excel, etc., you can support flexible entry conditions.
  4. Determine winners from applicants
  5. Send DMs to winners
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Please refer to the following pages for the procedures.

About Advertising​

Handling Ad Posts (Promoted Posts)​

SocialDog cannot retrieve any data related to X ad posts (promoted posts).

Among the posts used as ad creatives, "organic posts" (ad posts = posts not delivered to followers) can be retrieved. Metrics such as Likes will be retrieved as a combined value of ads and organic, and a breakdown cannot be viewed. Impressions will only show organic values.

For X ad posts, please refer to Promoted-only Tweets (X Ads Help - English).

Running Ads for Contest-Eligible Posts​

  • Schedule contest-eligible posts in SocialDog, and after posting, specify the contest-eligible post as a creative in the X Ads settings.
    • You cannot specify the contest-eligible post as a creative on the X Ads side beforehand.
    • You need to set up the ad campaign after the post has been published via scheduled posting.

Delete Contests​

  1. Click "..." for the contest you want to delete.
  2. Click "Delete Contests."

Note on Deletion​

  • It will be removed from the total application counts and winner counts of all contests.
  • DMs currently being sent will stop, and their history will no longer be viewable.