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Last updated: 2026/6/30

Overview of X (formerly Twitter) Campaign Features

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

This article provides an overview of SocialDog's "X (Twitter) Campaign" feature and explains how to choose the right campaign type for your goals.

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This page explains the X (Twitter) campaign features included in SocialDog.

Please note that this differs from "SocialDog Campaign Plus."

What you can do with SocialDog's X (Twitter) Campaign feature​

  • Schedule campaign posts
  • Collect and confirm applicants and posts
  • Determine winners
    • Lottery
    • Filter
    • Manually add/exclude winners
    • Promote substitute candidates to winners
  • Send bulk DMs (Direct Messages) to winners
    • Embed different strings (e.g., gift codes) for each user
  • Run multiple campaigns simultaneously
    • There are no limits on the number of times.
  • Measure performance

What SocialDog's X (Twitter) Campaign feature cannot do​

  • SNS campaigns other than X (Twitter)
  • X (Twitter) Instant Wins
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Campaigns for SNS other than X (Twitter) and X (Twitter) Instant Win campaigns are possible with "Campaign Plus." For details, please refer to Running Campaigns with SocialDog Campaign Plus.

Examples of campaigns that can be run with SocialDog​

  • Follow & Repost Campaign
  • Follow & Repost & Like Campaign
  • Follow & Like Campaign
  • Collaboration Campaign
    • You can set conditions such as following multiple accounts or reposting/liking multiple posts.
  • Contest Campaign
  • Hashtag Campaign

What is a Campaign?​

A "campaign" in SocialDog is a unit for managing campaign applicants, winners, and candidate winners.

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It is acceptable to create multiple campaigns when preparing multiple prizes, even if it differs from the actual campaign.

Choosing a Campaign Type​

There are two types of campaigns listed below. Please select the type that matches the campaign you wish to run.

Follow & Repost Campaign​

  • This is a general campaign where the entry condition is "Follow & Repost."
  • Applicants are automatically collected, and you can use campaign features such as applicant management and DM sending.

Entry Conditions (All of the following must be met)​

  • Repost the target post
    • Before starting the campaign, you need to set up a scheduled post as the entry condition using SocialDog's campaign feature.
  • Follow the target account
    • You can select only one connected account.

Suitable Cases​

  • You want to set "Follow a specific account" + "Repost a specific post" as the entry condition.
    • Target account for following: Only one connected account
    • Target post for reposting: Only one post scheduled from SocialDog

Manual Applicant Registration (CSV Import) Campaign​

  • This method involves creating a CSV file of applicants using SocialDog's CSV download features or external tools, and then importing it into the "Applicants" section of the campaign feature.
  • Since you can freely add applicants with a CSV file, it supports campaigns with complex conditions.

Entry Conditions​

You can freely combine the following:

  • Repost, like, or quote post the target post
  • Follow target accounts (multiple allowed)
  • Posts containing hashtags or keywords
  • Other conditions
    • If you can extract usernames of users who meet the entry conditions using external tools, etc.

Suitable Cases​

  • Complex entry conditions (e.g., hashtag posts, multiple account conditions, specific lists, etc.)
  • Follow & Repost campaigns that cannot be handled by the "Follow & Repost Campaign" type
    • Such as collaboration campaigns requiring following multiple accounts
    • Posts that serve as entry conditions have already been made.
  • You want to extract applicants externally and register them in bulk via a CSV file.
    • E.g., setting reposts, likes, follows, hashtag posts as conditions.
  • You only want to use SocialDog for sending DMs.

Basic Flow for Running a Campaign​

  1. Create a campaign.
  2. Make campaign posts.
  3. Collect applicants.
    1. For Follow & Repost campaigns
      1. They are collected automatically.
    2. For other conditions
      1. You can collect applicants who meet the conditions using features like Keyword Monitor or Post Engagement, and then add them manually.
      2. By determining whether applicants meet the conditions using Excel or similar tools, you can accommodate flexible entry conditions.
  4. Determine winners from the applicants.
  5. Send DMs to the winners.
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Please refer to the following pages for the steps:

About Ad Placements​

Handling Ad Posts (Promoted Posts)​

No data regarding X ad posts (promoted posts) can be retrieved.

Among the posts used as ad creatives, "organic posts" (ad posts = posts not delivered to followers) can be retrieved. However, it's not possible to check the breakdown of metrics like likes between ads and organic posts.

For more information on X ad posts, please refer to Promoted-only Tweets (X Ads Help - English).

Placing Campaign Target Posts as Ads​

  • Schedule the campaign target post in SocialDog, and after it's posted, specify it as a creative in the X Ads settings.
    • You cannot specify the campaign target post as a creative in X Ads beforehand. You need to configure the ad placement after the post has been published via scheduled posting.