Instagram Post Summary
In "Post Summary", you can check basic performance information about your posts such as "Number of Posts", "Impressions, Reach, Engagement Rate", "Engagement by Media Type", and "Average Engagement by Hashtag Presence".
Available Analytics Items
- Post Summary
- Impressions, Reach
- Engagement Rate
- Average Engagement by Media Type
- Media
- Average Engagement by Hashtag Presence
- Hashtags
- Average Engagement by Hashtag
- Posts by Day of Week/Time of Day
- Engagement
*As per Instagram data acquisition specifications, data up to the previous day can be displayed.
In "Post Summary", Feed posts and Reels posts are displayed as analysis targets. Stories posts are not displayed.
Post Summary
- Trends of Posts/Comments/Likes/Saves
- Trends of Impressions/Reach
- Trends of Engagement Rate
- Average Engagement by Media Type
- Media
- Average Engagement by Hashtag Presence
- Hashtags
- Average Engagement by Hashtag
- Posts by Day of Week/Time of Day
- Engagement
- Posts
- Impressions
- Reach
- Comments
- Likes
- Saves
- Engagement
- Average Impressions
- Average Reach
- Average Comments
- Average Likes
- Average Saves
- Average Engagement
Post Summary
In "Post Summary", you can view data such as "Number of Posts", "Number of Comments", "Number of Likes", and "Number of Saves" that you have made, displayed in a graph.
Impressions, Reach
In "Impressions, Reach", you can check the "Impressions and Reach" of your posts.
Impressions refer to the number of times a post was displayed, while Reach indicates the number of unique users who saw the post.
Engagement Rate
In "Engagement Rate", you can check "Comment Rate", "Like Rate", and "Save Rate".
Comment Rate, Like Rate, and Save Rate are calculated by dividing the number of comments, likes, and saves, respectively, by the reach.
Average Engagement by Media Type
In "Average Engagement by Media Type", you can check "Number of Impressions", "Number of Reach", "Number of Comments", "Number of Likes", "Number of Saves", and "Number of Shares" for each media type. This allows you to quickly identify media types with high engagement.
Media
In "Media", you can view the proportion of different media types in your posts as a graph.
Average Engagement by Hashtag Presence
In "Average Engagement by Hashtag Presence", you can check "Number of Impressions", "Number of Reach", "Number of Comments", "Number of Likes", "Number of Saves", and "Number of Shares" for your posts, categorized by the presence or absence of hashtags.
Hashtags
In "Hashtags", you can view the proportion of your posts with or without hashtags as a graph.
Average Engagement by Hashtag
In "Average Engagement by Hashtag", you can check the following metrics for each hashtag used:
- Number of Posts
- Average Engagement Rate
- Average Impressions
- Average Reach
- Average Comments
- Average Likes
- Average Saves
- Average Shares
Posts by Day of Week/Time of Day
In "Posts by Day of Week/Time of Day", you can check the distribution of your post times.
Engagement
In "Engagement", you can check the following metrics for each day:
- Number of Posts
- Number of Impressions
- Number of Reach
- Number of Comments
- Number of Likes
- Number of Saves
- Number of Shares
- Number of Engagements
- Average Impressions
- Average Reach
- Average Comments
- Average Likes
- Average Saves
- Average Shares
- Average Engagement
