Instagram Post Summary

Supported Social Platforms

X (Twitter)

Supported Plans

BusinessEnterprise

Updated: March 3, 2025

The "Post Summary" section provides fundamental performance information about your posts, such as the Number of Posts, Impressions, Reach, Engagement Rate, Engagement by Media Type, and Average Engagement by Hashtag Presence.

Available Analytics Categories

• Post Summary
• Impressions, Reach
• Engagement Rate
• Average Engagement by Media Type
• Media
• Average Engagement by Hashtag Presence
• Hashtags
• Average Engagement by Hashtag
• Posts by Day of Week and Time of Day
• Engagement
  *Due to Instagram data acquisition specifications, data up to the previous day can be displayed.

The "Post Summary" section displays Feed posts and Reels posts as subjects for analysis. Stories posts are not displayed.

Post Summary

• Trends in Posts, Comments, Likes, and Saves
• Trends in Impressions and Reach
• Trends in Engagement Rate
• Average Engagement by Media Type
• Media
• Average Engagement by Hashtag Presence
• Hashtags
• Average Engagement by Hashtag
• Posts by Day of Week and Time of Day
• Engagement
  • Posts
  • Impressions
  • Reach
  • Comments
  • Likes
  • Saves
  • Engagement
  • Average Impressions
  • Average Reach
  • Average Comments
  • Average Likes
  • Average Saves
  • Average Engagement

Post Summary

In the "Post Summary" section, you can view graphs of data for your posts, including the Number of Posts, Comments, Likes, and Saves.

Impressions and Reach

In "Impressions and Reach," you can view the Impressions and Reach of your posts.

Impressions represent the number of times your post was displayed, while Reach indicates the number of unique accounts that saw your post.

Engagement Rate

In "Engagement Rate," you can view the Comment Rate, Like Rate, and Save Rate.

Comment Rate, Like Rate, and Save Rate are calculated by dividing the respective number of comments, likes, or saves by the reach.

Average Engagement by Media Type

In "Average Engagement by Media Type," you can view Impressions, Reach, Comments, Likes, Saves, and Shares for each media type. This allows you to quickly identify which media types generate high engagement.

Media

In "Media," you can view a graph showing the proportion of your posts by media type.

Average Engagement by Hashtag Presence

In "Average Engagement by Hashtag Presence," you can view Impressions, Reach, Comments, Likes, Saves, and Shares for your posts, separated by the presence or absence of hashtags.

Hashtags

In "Hashtags," you can view a graph showing the proportion of your posts with or without hashtags.

Average Engagement by Hashtag

In "Average Engagement by Hashtag," you can view the following metrics for each hashtag used:

• Number of Posts
• Average Engagement Rate
• Average Impressions
• Average Reach
• Average Comments
• Average Likes
• Average Saves
• Average Shares

Posts by Day of Week and Time of Day

In "Posts by Day of Week and Time of Day," you can view the distribution of your post times.

Engagement

In "Engagement," you can view the following metrics on a daily basis:

• Number of Posts
• Impressions
• Reach
• Comments
• Likes
• Saves
• Shares
• Engagement
• Average Impressions
• Average Reach
• Average Comments
• Average Likes
• Average Saves
• Average Shares
• Average Engagement