Analyze posts (Post performance)
Post performance allows you to analyze engagements for each post on your Social profile. It supports a wide variety of analytics items, including impressions, engagements, comments, replies, likes, reposts (retweets), URL clicks, hashtag clicks, detail clicks, and video views. The supported analytics items vary depending on the social network.
Supported Plans
- Business plan・Enterprise plan
- All features are available.
- Personal plan・Professional plan
- You can check numerical values such as the number of engagements for each post, but graph display and period comparisons are not available.
- *Only for YouTube, all plans are available.
Supported Social Networks
- X (Twitter) Account
- Instagram Account
- YouTube Channel
- Threads Account
Viewable Posts
You can view all posts acquired by SocialDog, excluding reposts.
Some posts are not acquired by SocialDog and therefore cannot be displayed. For details, please refer to Data acquired from social networks and acquisition timing.
Viewable Metrics
More than 70 rich metrics acquired from each social network, such as Likes, Reposts, impressions, profile link taps, and the number of times users go back and forth in Instagram Stories, are displayed in graphs and tables.
- The metrics that can be displayed vary by social network.
- For a list of metrics that can be displayed for each social network, please check Analyzable Items.
- To check the average value of each engagement rate (items named "〇〇 / Reach" or "〇〇 / Impressions") (displayed at the top of the post list), the currently displayed Social profile must support both the numerator and denominator metrics.
With Personal plan・Professional plan, only the following metrics can be displayed:
- Impressions
- Engagements
- Comments・Replies
- Likes・High ratings
- Reposts
- Quoted posts
- Saves・Bookmarks
Upgrade to Business plan・Enterprise plan to display all metrics.
Checking Post Engagements
- Click [Analytics] → [Post performance].
- Click the Social profile you want to analyze.
- Select the period and display unit (month・week・day).
- You can check the graph of metric trends over time and the latest values of post metrics during the period.
Graph Display Content (X (Twitter)・Instagram・Threads)
Metrics to display
- Total engagements that occurred during each period
- Engagements for periods outside the data collection scope are not displayed in the graph, with the exception of already acquired data.
Aggregation criteria
- Date impressions・engagements were obtained
- For example, if a reply was made on July 2 to a post from July 1, it will be displayed as a reply from July 2.
Please note that the displayed values differ from other post analytics features of X. Other post analytics features of X aggregate based on the post date. For example, if a reply was made on July 2 to a post from July 1, it will be displayed as a reply from July 1.
For more information on acquired data and refresh timing, please refer to Data acquired from social networks and acquisition timing.
Post List Display Content
Metrics to display
- Latest value of each post
- Data outside the period may be included.
Posts to display
- Posts made during the period
Viewing Engagements for Specific Posts Only (X (Twitter)・Instagram・Threads)
You can view the trends of impressions and engagements after posting over time (hourly, daily, weekly, monthly units). This can be utilized for initial velocity analysis.
- Open [Analytics] → [Post performance] and display the post you want to view.
- In the post list, click the post you want to view.
- On the "Post Details" screen, you can view the trend of metrics for each post.
Post Details Display Content
The values displayed at the top of each graph in "Post Details" are the engagement values acquired within the period (not the latest values).
- Clicking [Actual / Impressions] in the upper right corner of the screen allows you to view a graph of the engagement rate (each value divided by the number of impressions). On Instagram, clicking [Actual / Reach] allows you to view a graph of the engagement rate (each value divided by the number of reaches).
- You can view metrics in tabular format in the table at the bottom of the post details page.
- X (Twitter) posts
- By default, the displayed data will be the total data for 2 weeks from the post date.
- Instagram posts
- Monthly display is not supported.
- For Stories, only data for 24 hours after posting can be viewed.
Acquiring Past Metric Data for Specific Posts (X (Twitter) only)
If you set the analytics period displayed on the post details screen to a period later than 2 weeks, you can acquire missing data for that period.
- Missing data can be acquired retroactively up to 1 year from the current time. If data has already been acquired, periods older than 1 year can also be selected.
- The acquired data is reflected in graphs and the post list screen.
- Acquisition of missing data must be done from the post details screen for each post.
Switching the Social Profile for Analytics
- On the Post performance screen, click the Account icon at the top to switch the account to be displayed.
Displaying Data from Multiple Social Profiles Simultaneously
You can display data from multiple Social profiles simultaneously. In the graph, the total engagements of all checked Social profiles will be displayed. In the post list, all posts from all checked Social profiles will be displayed.
- Hover the mouse cursor over the Social profile icon.
- Check the [Checkbox] to display information from multiple Social profiles simultaneously.
Filtering by Post Type
You can filter post types by clicking "All Posts" or other options at the top.
- Click either [All Posts], [Regular Posts・Feeds], or [Replies] at the top.
- Only posts of the corresponding type will be displayed.
Filterable Post Types
- All Posts: Displays all posts.
- Regular Posts・Feeds: Displays posts other than replies on X (Twitter), only feed posts on Instagram, and only regular posts on Threads.
- Replies: Displays only reply posts (supported on X (Twitter)・Threads).
- Reels: Displays only Reel posts (supported on Instagram only).
- Stories: Displays only Story posts (supported on Instagram only).
- Ghost Posts: Displays only ghost posts (supported on Threads only).
Changing Analytics Items Displayed in Graphs
Analytics items displayed in graphs can be changed using the dropdown menu, and up to two analytics items can be displayed simultaneously.
Comparing Two Periods (X (Twitter)・Instagram・Threads)
You can compare data from the selected period (e.g., May 10, 2025 - May 20, 2025) with data from the comparison period, displayed side-by-side in graphs and tables.
The comparison period can be selected from the following:
- Previous period: The period immediately preceding the selected period, with the same number of days (e.g., April 30, 2025 - May 9, 2025)
- Same period last month: One month prior to the selected period's date range (e.g., April 10, 2025 - April 20, 2025)
- Same period last year: One year prior to the selected period's date range (e.g., May 10, 2024 - May 20, 2024)
Dimension: Post Tags
You can tag and categorize posts, then compare and analyze performance by tag.
Creating Post Tags
Users who are team administrators and whose Role on the Social profile is "Administrator" or "Editor" can create post tags.
- Click [Analytics] → [Post performance].
- In the post list, click the tag icon displayed for each post.
- When the dropdown menu appears, click "+Create New Tag".
- Enter the tag name in the text field within the dialog and click "Create".
- The created tag will be automatically associated with the relevant post.
Editing Post Tags
Team administrators can edit post tag names.
- In the post list, click the tag icon displayed for each post.
- Click the pencil icon to the right of the tag you want to edit.
- Change the tag name in the text field within the dialog and click [Save].
Deleting Post Tags
Users who are team administrators and whose Role on the Social profile is "Administrator" or "Editor" can delete post tags.
- In the post list, click the tag icon displayed for each post.
- Click the pencil icon to the right of the tag you want to delete.
- Click [Delete] in the dialog, then click [Delete] in the confirmation dialog.
Associating Tags with Posts
Users who are team administrators or general users and whose Role on the Social profile is "Administrator" or "Editor" can associate tags with posts.
- In the post list, click the tag icon displayed for each post.
- Check the checkbox in the tag list displayed in the dropdown menu to associate the tag with the post.
Unchecking the checkbox will disassociate the tag.
Analyzing Performance by Post Tag
Users who are team administrators or general users and whose Role on the Social profile is "Administrator," "Editor," or "Viewer" can view tag-specific performance.
By switching the dimension of the post list to "Post Tags," you can compare and analyze tag-specific performance in tables and graphs.
Dimension: Social Profile
By switching the dimension of the post list to "Social Profile," you can compare and analyze Social profile-specific performance in tables and graphs.
Graph Display Content
Metrics to display
- Total engagements for each Social profile that occurred during each period
Social Profile List Display Content
Metrics to display
- Total value for each post, by Social profile
Posts to be aggregated
- Posts made during the period
Taking Actions on Posts (X (Twitter) only)
For X (Twitter) posts, by clicking the "..." button displayed on each row, you can add another post (reply), or create a repost (retweet) or a quoted post (quoted tweet).
Downloading Data as CSV Files
Post performance data can be downloaded as CSV files.
For details, please refer to Downloading CSV files | Conveniently using analytics features.