Skip to main content
Last updated: 2026/11/4

Analyze posts (Post performance)

Supported Social Platforms
X (Twitter)InstagramYouTubeThreadsTikTok
Supported Plans
PersonalProfessionalBusinessEnterprise

With Post performance, you can analyze Engagements for each Post of your Social profile.

It supports a wide variety of analytical metrics, including impressions, Engagements, comments, Replies, Likes, Reposts (retweets), as well as URL clicks, Hashtags clicks, detail clicks, and video views. The supported analytical metrics vary by social media platform.

Supported Plans​

  • Business plan・Enterprise plan
    • All features are available.
  • Personal plan・Professional plan
    • You can check numerical values such as Engagements for each Post, but graph display and period comparison are not available.
    • *Only YouTube is available for All plans.

Supported Social Media​

  • X (Twitter) Social profile
  • Instagram Social profile
  • YouTube Channel
  • Threads Social profile
  • TikTok Social profile

Viewable Posts​

All Posts acquired by SocialDog, excluding Reposts, can be displayed.

tip

Some Posts are not acquired by SocialDog and therefore cannot be displayed. For details, please see Data acquired from social media and acquisition timing.

Viewable Metrics​

Over 70 rich metrics acquired from each social media platform, such as Likes, Reposts, impressions, profile link taps, and the number of back/forward actions in Instagram Stories, are displayed in graphs and tables.

  • The metrics that can be displayed differ by social media platform.
    • For a list of metrics that can be displayed for each social media platform, please refer to Analyzable Items.
  • To check the average value of each engagement rate (items with names like "〇〇 / Reach" or "〇〇 / Impressions") (displayed at the top of the Post list), the currently displayed Social profile must support metrics for both the numerator and denominator.
About X (Twitter) Metrics

With Personal plan・Professional plan, only the following metrics can be displayed:

  • Impressions
  • Engagements
  • Comments・Replies
  • Likes・High ratings
  • Reposts
  • Quote Posts
  • Saves・Bookmarks

By upgrading to a Business plan・Enterprise plan, you can view All metrics.

Check Post Engagements​

  1. Click [Analytics] → [Post performance].
  2. Click the Social profile you want to Analyze.
  3. Select the period and display unit (month・week・day).
  4. You can check graphs showing the transition of time-series metrics and the latest values of Post metrics during the period.

Graph Display Content (X (Twitter)・Instagram・YouTube・Threads・TikTok)​

Metrics Displayed​

  • Total Engagements that occurred in each period
    • Engagements for periods that are outside the scope of data collection are not displayed in the graph, excluding already acquired data.

Aggregation Criteria​

  • Date when impressions・Engagements were obtained
    • For example, if a Reply was made on July 2 to a Post from July 1, it will be displayed as a Reply on July 2.

Please note that the displayed values may differ from other X Post Analytics features. Other X Post Analytics features aggregate data based on the Post date. For example, if a Reply was made on July 2 to a Post from July 1, it will be displayed as a Reply on July 1.

For more details on acquired data and Refresh timing, please refer to Data acquired from social media and acquisition timing.

Post List Display Content​

Metrics Displayed​

  • Latest value of each Post
    • Data outside the selected period may be included.

Posts Displayed​

  • Posts made during the period

Check Engagements for Specific Posts Only (X (Twitter)・Instagram・YouTube・Threads・TikTok)​

You can check the time-series transition (hourly・daily・weekly・monthly units) of impressions and Engagements after a Post. This can be used for initial velocity Analytics.
*For YouTube, hourly transitions cannot be checked.

  1. Open [Analytics] → [Post performance] and display the Post you want to check.
  2. In the Post list, click the Post you want to check.
  3. On the "Post Details" screen, you can check the transition of metrics for each Post.

Post Details Display Content​

The values displayed at the top of each graph in "Post Details" are the Engagement values acquired during the period (not the latest values).

  • Clicking [Actual / Impressions] in the upper right corner of the screen allows you to view the values divided by the number of impressions (engagement rate) in a graph. For Instagram, clicking [Actual / Reach] allows you to view the values divided by the number of reaches (engagement rate) in a graph.
  • Metrics can be viewed in table format in the table at the bottom of the Post details page.
  • X (Twitter) Posts
    • By default, the displayed data will be the total data for 2 weeks from the Post date.
  • Instagram Posts
    • Monthly display is not supported.
    • For Stories, only data for 24 hours after posting can be checked.
  • Threads Posts
    • Monthly display is not supported.
  • TikTok Posts
    • Monthly display is not supported.

Acquire Past Metric Data for Specific Posts (X (Twitter) only)​

If you set the Analysis period to be displayed on the Post details screen to a period later than 2 weeks, you can acquire missing data for that period.

  • Missing data can be acquired going back up to 1 year from the current time. If data has already been acquired, periods older than 1 year can also be selected.
  • Acquired data will also be reflected in graphs and the Post list screen.
  • Missing data must be acquired for each Post from the Post details screen.

Switch Social Profiles for Analysis​

  1. On the Post performance screen, click the Account icon at the top to switch the target Account for display.

Display Data from Multiple Social profiles Simultaneously​

You can display data from multiple Social profiles simultaneously. In the graph, the total Engagements of all checked Social profiles will be displayed. In the Post list, All Posts from all checked Social profiles will be displayed.

  1. Hover your mouse cursor over the Social profile icon.
  2. Checking the [checkbox] will simultaneously display information from multiple Social profiles.

Filter by Post Type​

Click "All Posts" or similar at the top to filter Post types.

  1. Click one of [All Posts], [Normal Posts・Feed], or [Replies] at the top.
  2. Only Posts of the corresponding type will be displayed.

Filterable Post Types​

  • All Posts
    • Displays All Posts.
  • Normal Posts・Feed
    • For X (Twitter), displays Posts other than Replies; for Instagram, only Feed Posts; for Threads, only Normal Posts; for YouTube・TikTok, displays All Posts.
  • Replies
    • Displays only Reply Posts (supported on X (Twitter)・Threads).
  • Reels
    • Displays only Reel Posts (supported on Instagram only).
  • Stories
    • Displays only Stories Posts (supported on Instagram only).
  • Ghost Posts
    • Displays only Ghost Posts (supported on Threads only).

Change Analysis Items Displayed in Graph​

The Analysis items displayed in the graph can be changed from the dropdown menu, and up to 2 Analysis items can be displayed simultaneously.

Compare Two Periods (X (Twitter)・Instagram・YouTube・Threads・TikTok)​

You can display and compare data for the selected period (e.g., May 10, 2025 – May 20, 2025) and data for the comparison period side-by-side in graphs and tables.

The comparison period can be selected from the following:

  • Previous period: The period immediately preceding the selected period with the same number of days (e.g., April 30, 2025 – May 9, 2025)
  • Same period last month: One month prior to the selected period with the same date range (e.g., April 10, 2025 – April 20, 2025)
  • Same period last year: One year prior to the selected period with the same date range (e.g., May 10, 2024 – May 20, 2024)

Dimension: Post Tags​

You can categorize Posts by adding tags and compare and Analyze performance by tag.

Create Post Tags​

Users who are team administrators and whose Role in Social profile is "Administrator" or "Editor" can create Post tags.

  1. Click [Analytics] → [Post performance].
  2. In the Post list, click the tag icon displayed for each Post.
  3. When the dropdown menu appears, click "+ Create New Tag".
  4. Enter the tag name in the text field within the dialog and click "Create".
  5. The created tag will be automatically associated with the corresponding Post.

Edit Post Tags​

Team administrators can Edit Post tag names.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Click the pencil icon to the right of the tag you want to Edit.
  3. Change the tag name in the text field within the dialog and click [Save].

Delete Post Tags​

Users who are team administrators and whose Role in Social profile is "Administrator" or "Editor" can Delete Post tags.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Click the pencil icon to the right of the tag you want to Delete.
  3. Click [Delete] in the dialog, and then click [Delete] in the confirmation dialog.

Associate Tags with Posts​

Users who are team administrators・general users and whose Role in Social profile is "Administrator" or "Editor" can associate tags with Posts.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Checking the checkbox in the list of tags displayed in the dropdown menu will associate the tag with the Post.

Unchecking the checkbox will disassociate the tag.

Analyze Performance by Post Tag​

Users who are team administrators・general users and whose Role in Social profile is "Administrator", "Editor", or "Viewer" can check tag-specific performance.

By switching the dimension in the Post list to "Post Tags", you can compare and Analyze performance by tag in tables and graphs.

Dimension: Social profile​

By switching the dimension in the Post list to "Social profile", you can compare and Analyze performance by Social profile in tables and graphs.

Graph Display Content​

Metrics Displayed​

  • Total Engagements per Social profile that occurred in each period

Social profile List Display Content​

Metrics Displayed​

  • Total value per Social profile for each Post

Posts to be Aggregated​

  • Posts made during the period

Perform Actions on Posts (X (Twitter) only)​

For X (Twitter) Posts, by clicking the "..." button displayed in each row, you can Add another Post (Reply), or create a Repost (retweet) or Quote Post (quote tweet).

Related Articles