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Last updated: 2026/5/28

Analyze posts (Post performance)

Supported Social Platforms
X (Twitter)InstagramYouTube
Supported Plans
PersonalProfessionalBusinessEnterprise

In Post Performance, you can analyze engagement per post for your social media accounts.

It supports a rich variety of analysis items, including impressions, engagement, comments, replies, likes, and reposts (retweets), as well as URL clicks, hashtag clicks, detail clicks, and video views. The supported analysis items vary depending on the social media platform.

Supported Plans​

  • Business Plan / Enterprise Plan
    • All features are available.
  • Personal Plan / Professional Plan
    • You can view metrics such as engagement per post, but graph display and period comparison are not available.
    • *Only YouTube is available on all plans.

Supported Social Media Platforms​

  • X (Twitter) accounts
  • Instagram accounts
  • YouTube channels

Viewable Posts​

You can view all posts acquired by SocialDog, excluding reposts.

Some posts are not acquired by SocialDog and may not be displayed. For details, please refer to Data Acquired from Social Media and Acquisition Timing.

Viewable Metrics​

Over 70 rich metrics acquired from each social media platform, such as likes, reposts, impressions, profile link taps, and Instagram Stories' forward/back actions, are displayed in graphs and tables.

  • The metrics that can be displayed vary by social media platform.
    • For a list of metrics that can be displayed for each social media platform, please refer to Analyzable Items.
  • To view the average value of each engagement rate (items named "〇〇 / Reach" or "〇〇 / Impressions"), which are displayed at the top of the post list, the currently displayed social media account must support both the numerator and denominator metrics.

Checking Post Engagement​

  1. Click [Analytics] → [Post Performance].
  2. Click the social media account you want to analyze.
  3. Select the period and display unit (month, week, day).
  4. You can view graphs of time-series metric trends and the latest values of post metrics for the selected period.

Graph Display Content (X (Twitter) / Instagram)​

Metrics Displayed​

  • Total engagement occurring in each period
    • Excluding already acquired data, engagement from periods outside the data collection scope will not be displayed in the graph.

Aggregation Criteria​

  • Date when impressions/engagement were acquired
    • For example, if a reply to a post on July 1st occurs on July 2nd, it will be displayed as a reply on July 2nd.

Please note that the displayed values may differ from other X post analytics features. Other X post analytics features aggregate based on the post date. For example, if a reply to a post on July 1st occurs on July 2nd, it will be displayed as a reply on July 1st.

For details on acquired data and update timing, please refer to Data Acquired from Social Media and Acquisition Timing.

Post List Display Content​

Metrics Displayed​

  • Latest value of each post
    • Data outside the selected period may be included.

Posts Displayed​

  • Posts made during the period

Checking Engagement for Specific Posts Only (X (Twitter) / Instagram)​

You can check the time-series trends (hourly, daily, weekly, monthly) of impressions and engagement after a post. This can be utilized for analyzing initial performance.

  1. Open [Analytics] → [Post Performance] and display the post you want to check.
  2. In the post list, click the post you want to check.
  3. On the "Post Details" screen, you can check the trends of metrics for each post.

Post Details Display Content​

The values displayed at the top of each graph in "Post Details" are the engagement values acquired within the period (not the latest values).

  • Clicking [Actual / Impressions] in the upper right of the screen allows you to view a graph of each metric divided by the number of impressions (engagement rate). For Instagram, clicking [Actual / Reach] allows you to view a graph of each metric divided by the reach (engagement rate).
  • You can view metrics in a table format at the bottom of the post details page.
  • X (Twitter) Posts
    • By default, the displayed data is the total data for 2 weeks from the post date.
  • Instagram Posts
    • Monthly display is not supported.
    • For Stories, only data for 24 hours after posting can be checked.

Acquiring Past Metric Data for Specific Posts (X (Twitter) only)​

If you set the analysis period displayed on the post details screen to a period later than 2 weeks, you can acquire missing data for that period.

  • Missing data can be acquired going back up to 1 year from the current time. If data has already been acquired, periods older than 1 year can also be selected.
  • Acquired data will also be reflected in graphs and the post list screen.
  • Missing data must be acquired from the post details screen for each individual post.

Switching Social Media Accounts for Analysis​

  1. On the Post Performance screen, click the account icon at the top to switch the displayed account.

Displaying Data from Multiple Social Media Accounts Simultaneously​

You can display data from multiple social media accounts simultaneously. The graph shows the total engagement of all checked social media accounts. The post list shows all posts from all checked social media accounts.

  1. Hover your mouse cursor over the social media account icon.
  2. Check the [checkbox] to display information from multiple social media accounts simultaneously.

Filtering by Post Type​

You can filter by post type by clicking "All Posts" etc. at the top.

  1. Click either [All Posts], [Regular Posts / Feeds], or [Replies] at the top.
  2. Only posts of the corresponding type will be displayed.

Filterable Post Types​

  • All Posts: Displays all posts.
  • Regular Posts / Feeds: Displays posts other than replies on X (Twitter), and only feed posts on Instagram.
  • Replies: Displays reply posts only (X (Twitter) only).
  • Reels: Displays Reel posts only (Instagram only).
  • Stories: Displays Stories posts only (Instagram only).

Changing Analysis Items Displayed in Graph​

Analysis items displayed in the graph can be changed using the dropdown menu, and up to two analysis items can be displayed simultaneously.

Comparing Two Periods (X (Twitter) / Instagram)​

You can display and compare data for the selected period (e.g., May 10-20, 2025) with data for the comparison period, side-by-side in graphs and tables.

The comparison period can be selected from the following:

  • Previous Period: The immediate preceding period with the same number of days as the selected period (e.g., April 30 - May 9, 2025)
  • Same Period Last Month: One month prior with the same date range as the selected period (e.g., April 10-20, 2025)
  • Same Period Last Year: One year prior with the same date range as the selected period (e.g., May 10-20, 2024)

Post Tags​

You can tag and categorize posts to compare and analyze performance by tag.

Creating Post Tags​

Users who are team administrators and have "Admin" or "Editor" roles for the social media account can create post tags.

  1. Click [Analytics] → [Post Performance].
  2. In the post list, click the tag icon displayed for each post.
  3. When the dropdown menu appears, click "+ Create New Tag".
  4. Enter the tag name in the text field within the dialog and click "Create".
  5. The created tag will be automatically linked to the corresponding post.

Editing Post Tags​

Team administrators can edit post tag names.

  1. In the post list, click the tag icon displayed for each post.
  2. Click the pencil icon to the right of the tag you want to edit.
  3. Change the tag name in the text field within the dialog and click [Save].

Deleting Post Tags​

Users who are team administrators and have "Admin" or "Editor" roles for the social media account can delete post tags.

  1. In the post list, click the tag icon displayed for each post.
  2. Click the pencil icon to the right of the tag you want to delete.
  3. Click [Delete] within the dialog, and then click [Delete] in the confirmation dialog.

Assigning Tags to Posts​

Users who are team administrators or general users and have "Admin" or "Editor" roles for the social media account can assign tags to posts.

  1. In the post list, click the tag icon displayed for each post.
  2. Check the checkbox in the tag list displayed in the dropdown menu to assign a tag to the post.

Unchecking the checkbox will unassign the tag.

Analyzing Performance by Post Tag​

Users who are team administrators or general users and have "Admin", "Editor", or "Viewer" roles for the social media account can check performance by tag.

By switching the dimension of the post list to "Post Tag", you can compare and analyze tag-specific performance in a table.

Performing Actions on Posts (X (Twitter) only)​

For X (Twitter) posts, by clicking the "..." button displayed in each row, you can add another post (reply), or create a repost (retweet) or quote post (quote tweet).