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Last updated: 2026/5/28

Analyze Posts (Post Performance)

Supported Social Platforms
X (Twitter)InstagramYouTube
Supported Plans
PersonalProfessionalBusinessEnterprise

Post Performance allows you to analyze per-post engagement for your social media accounts.

It supports a wide range of analytical metrics, including impressions, engagement, comments, replies, likes, and reposts (retweets), as well as URL clicks, hashtag clicks, detail clicks, and video views. The available analytical metrics vary by social media platform.

Supported Plans​

  • Business Plan / Enterprise Plan
    • All features are available.
  • Personal Plan / Professional Plan
    • You can view metrics such as per-post engagement, but graph display and period comparison are not available.
    • *For YouTube only, all plans are supported.

Supported Social Media Platforms​

  • X (Twitter) Accounts
  • Instagram Accounts
  • YouTube Channels

Viewable Posts​

All posts retrieved by SocialDog, excluding reposts, can be displayed.

Some posts may not be retrieved by SocialDog and therefore will not be displayed. For details, please refer to Data Retrieved from Social Media and Retrieval Timing.

Viewable Metrics​

Over 70 rich metrics retrieved from each social media platform, such as likes, reposts, impressions, profile link taps, and back/forward actions in Instagram Stories, are displayed in graphs and tables.

  • The metrics that can be displayed differ for each social media platform.
    • For a list of metrics viewable per social media platform, please refer to Analyzable Metrics.
  • To view the average value of each engagement rate (metrics named "〇〇 / Reach" or "〇〇 / Impressions"), the currently displayed social media account must support both the numerator and denominator metrics.

Viewing Post Engagement​

  1. Click [Analytics] -> [Post Performance].
  2. Click the social media account you wish to analyze.
  3. Select the period and display unit (monthly, weekly, or daily).
  4. You can view graphs showing the trend of metrics over time and the latest values of metrics for posts within the selected period.

Graph Display Details (X (Twitter) / Instagram)​

Metrics Displayed​

  • Total engagement generated within each period.
    • Engagement from periods excluded from data collection will not be displayed in the graph, excluding data already retrieved.

Aggregation Criteria​

  • Date when impressions and engagement were acquired.
    • For example, if a reply to a post from July 1st occurs on July 2nd, it will be displayed as a reply on July 2nd.

Please note that the numbers displayed may differ from other post analysis features on X. Other post analysis features on X aggregate based on the post date. For example, if a reply to a post from July 1st occurs on July 2nd, it will be displayed as a reply on July 1st.

For details on retrieved data and update timing, please refer to Data Retrieved from Social Media and Retrieval Timing.

Post List Display Details​

Metrics Displayed​

  • The latest value for each post.
    • This may include data from outside the selected period.

Posts Displayed​

  • Posts made within the selected period.

Viewing Engagement for Specific Posts (X (Twitter) / Instagram)​

You can view the trend of impressions and engagement after a post over time (hourly, daily, weekly, or monthly). This is useful for analyzing initial performance.

  1. Open [Analytics] -> [Post Performance] and display the post you wish to view.
  2. Click the desired post in the post list.
  3. On the "Post Details" screen, you can view the trend of metrics for that post.

Post Details Display Details​

The values displayed at the top of each graph in "Post Details" represent the engagement acquired within the selected period (not the latest value).

  • Clicking [Raw / Impressions] in the upper right corner of the screen allows you to view the engagement rate (each value divided by impressions) in a graph. For Instagram, clicking [Raw / Reach] allows you to view the engagement rate (each value divided by reach) in a graph.
  • You can view metrics in a table format at the bottom of the Post Details page.
  • For X (Twitter) posts:
    • By default, the displayed data is the total data for 2 weeks from the post date.
  • For Instagram posts:
    • Monthly display is not supported.
    • For Stories, only data from the first 24 hours after posting can be viewed.

Retrieving Historical Metric Data for Specific Posts (X (Twitter) Only)​

If you set the analysis period displayed on the Post Details screen to a period beyond 2 weeks from the post date, you can retrieve missing data for that period.

  • Missing data can be retrieved for up to one year prior to the current time. If data has already been retrieved, periods older than one year can also be selected.
  • The retrieved data will be reflected in graphs and on the post list screen.
  • Missing data must be retrieved individually for each post from the Post Details screen.

Switching Social Media Accounts for Analysis​

  1. On the Post Performance screen, click the account icon at the top to switch the account being displayed.

Displaying Data from Multiple Social Media Accounts Simultaneously​

You can display data from multiple social media accounts simultaneously. In the graphs, the total engagement for all checked social media accounts will be displayed. In the post list, all posts from the checked social media accounts will be displayed.

  1. Hover your mouse cursor over the social media account icon.
  2. Check the [checkbox] to display information from multiple social media accounts simultaneously.

Filtering by Post Type​

You can filter post types by clicking "All Posts" or similar options at the top.

  1. Click either [All Posts], [Regular Posts / Feed], or [Replies] at the top.
  2. Only posts of the corresponding type will be displayed.

Filterable Post Types​

  • All Posts: Displays all posts.
  • Regular Posts / Feed: Displays posts other than replies for X (Twitter), and only feed posts for Instagram.
  • Replies: Displays only reply posts (available for X (Twitter) only).
  • Reels: Displays only Reels posts (available for Instagram only).
  • Stories: Displays only Stories posts (available for Instagram only).

Changing Analysis Items Displayed in Graphs​

You can change the analysis items displayed in the graph using the dropdown menu, and display up to two analysis items simultaneously.

Comparing Two Periods (X (Twitter) / Instagram)​

You can compare data from a selected period (e.g., May 10-20, 2025) with data from a comparison period, displayed side-by-side in graphs and tables.

The comparison period can be selected from the following:

  • Previous Period: The immediately preceding period of the same duration as the selected period (e.g., April 30 - May 9, 2025).
  • Same Period Last Month: The same date range one month prior to the selected period (e.g., April 10 - April 20, 2025).
  • Same Period Last Year: The same date range one year prior to the selected period (e.g., May 10 - May 20, 2024).

Post Tags​

You can categorize posts by assigning tags and compare performance by tag.

Creating Post Tags​

Users who are team administrators and whose role for the social media account is "Administrator" or "Editor" can create post tags.

  1. Click [Analytics] -> [Post Performance].
  2. In the post list, click the tag icon displayed for each post.
  3. When the dropdown menu appears, click "+ Create new tag".
  4. Enter the tag name in the text field within the dialog and click "Create".
  5. The created tag will be automatically associated with the corresponding post.

Editing Post Tags​

Team administrators can edit the name of post tags.

  1. In the post list, click the tag icon displayed for each post.
  2. Click the pencil icon to the right of the tag you wish to edit.
  3. Change the tag name in the text field within the dialog and click [Save].

Deleting Post Tags​

Users who are team administrators and whose role for the social media account is "Administrator" or "Editor" can delete post tags.

  1. In the post list, click the tag icon displayed for each post.
  2. Click the pencil icon to the right of the tag you wish to delete.
  3. Click [Delete] within the dialog, then click [Delete] in the confirmation dialog.

Associating Tags with Posts​

Users who are team administrators or general users and whose role for the social media account is "Administrator" or "Editor" can associate tags with posts.

  1. In the post list, click the tag icon displayed for each post.
  2. Check the checkbox next to the desired tag in the tag list displayed in the dropdown menu to associate the tag with the post.

Unchecking the checkbox will disassociate the tag.

Analyzing Performance by Post Tag​

Users who are team administrators or general users and whose role for the social media account is "Administrator," "Editor," or "Viewer" can view tag-specific performance.

By switching the dimension in the post list to "Post Tag," you can compare and analyze performance by tag in a table.

Taking Action on Posts (X (Twitter) Only)​

For X (Twitter) posts, by clicking the "..." button displayed in each row, you can add another post (reply), create a repost (retweet), or create a quote post (quote tweet).