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Last updated: 2026/8/11

Analyze posts (Post performance)

Supported Social Platforms
X (Twitter)InstagramYouTubeThreads
Supported Plans
PersonalProfessionalBusinessEnterprise

Post performance allows you to analyze Engagements for each Post of your Social profile.

It supports a wide variety of analytical items, including Impressions, Engagements, Comments, Replies, Likes, Reposts (retweets), as well as URL clicks, Hashtag clicks, detail clicks, and video views. The supported analytical items vary depending on the social media platform.

Supported Plans​

  • Business plan・Enterprise plan
    • All features are available.
  • Personal plan・Professional plan
    • You can check numerical values such as Engagements per Post, but graph display and period comparison are not available.
    • ※Only for YouTube, all Plans are available.

Supported Social Media Platforms​

  • X (Twitter) Account
  • Instagram Account
  • YouTube Channel
  • Threads Account

Viewable Posts​

You can view all Posts acquired by SocialDog except Reposts.

Some Posts are not acquired by SocialDog and therefore not displayed. For details, please refer to Data acquired from social media and acquisition timing.

Viewable Metrics​

We display over 70 rich metrics acquired from each social media platform in graphs and tables, including Likes, Reposts, Impressions, profile link taps, and the number of back/forward actions in Instagram Stories.

  • The metrics that can be displayed vary by social media platform.
    • For a list of metrics that can be displayed for each social media platform, please refer to Analyzable Items.
  • To check the average value of each Engagement rate (items named "〇〇 / Reach" or "〇〇 / Impressions") (displayed at the top of the Post list), the currently displayed Social profile must support both the numerator and denominator metrics.
About X (Twitter) Metrics

With Personal plan・Professional plan, only the following metrics can be displayed:

  • Impressions
  • Engagements
  • Comments・Replies
  • Likes・High ratings
  • Reposts
  • Quote Posts
  • Saves・Bookmarks

By upgrading to Business plan・Enterprise plan, you can display all metrics.

Check Post Engagements​

  1. Click [Analytics] → [Post performance].
  2. Click the Social profile you want to analyze.
  3. Select the period and display unit (monthly, weekly, daily).
  4. You can check the graph of metric trends over time and the latest values of metrics for Posts during the period.

Graph Display Content (X (Twitter)・Instagram・Threads)​

Metrics Displayed​

  • Total Engagements that occurred in each period
    • Excluding already acquired data, Engagements from periods not subject to data collection will not be displayed in the graph.

Aggregation Criteria​

  • Date when Impressions and Engagements were acquired
    • For example, if a Reply to a Post from July 1 occurs on July 2, it will be displayed as a Reply on July 2.

Please note that the displayed values may differ from other Post analytics features on X. Other Post analytics features on X aggregate based on the Post date. For example, if a Reply to a Post from July 1 occurs on July 2, it will be displayed as a Reply on July 1.

For details on acquired data and update timing, please refer to Data acquired from social media and acquisition timing.

Post List Display Content​

Metrics Displayed​

  • Latest value of each Post
    • Data outside the selected period may be included.

Posts Displayed​

  • Posts made during the period

Check Engagements for Specific Posts Only (X (Twitter)・Instagram・Threads)​

You can check the time-series trends (hourly, daily, weekly, monthly) of Impressions and Engagements after a Post. This can be utilized for initial velocity analysis.

  1. Open [Analytics] → [Post performance] and display the Post you want to check.
  2. Click the Post you want to check in the Post list.
  3. On the "Post Details" screen, you can check the trend of metrics for each Post.

Post Details Display Content​

The values displayed at the top of each graph in "Post Details" are the Engagement values acquired within the period (not the latest values).

  • Clicking [Actual / Impressions] in the upper right of the screen allows you to view the engagement rate (each value divided by the number of Impressions) in a graph. For Instagram, clicking [Actual / Reach] allows you to view the engagement rate (each value divided by the number of Reaches) in a graph.
  • You can check metrics in tabular format in the table at the bottom of the Post details page.
  • X (Twitter) Posts
    • By default, the displayed data is the total data for 2 weeks from the Post date.
  • Instagram Posts
    • Monthly display is not supported.
    • For Stories, only data from 24 hours after posting can be viewed.

Acquire Past Metric Data for Specific Posts (X (Twitter) Only)​

If you set the analysis period displayed on the Post details screen to a period later than 2 weeks, you can acquire missing data for that period.

  • Missing data can be acquired going back up to 1 year from the current time. If data has already been acquired, periods older than 1 year can also be selected.
  • Acquired data will also be reflected in graphs and the Post list screen.
  • Missing data must be acquired from the Post details screen for each Post.

Switch Analyzed Social Profiles​

  1. On the Post performance screen, click the Social profile icon at the top to switch the displayed Social profile.

Display Data for Multiple Social Profiles Simultaneously​

You can display data for multiple Social profiles simultaneously. In the graph, the total Engagements for all checked Social profiles will be displayed. In the Post list, all Posts from all checked Social profiles will be displayed.

  1. Hover your mouse cursor over the Social profile icon.
  2. Check the [checkbox] to display information for multiple Social profiles simultaneously.

Filter by Post Type​

You can filter Post types by clicking "All Posts" etc. at the top.

  1. Click either [All Posts], [Normal Posts・Feed], or [Replies] at the top.
  2. Only Posts of the corresponding type will be displayed.

Filterable Post Types​

  • All Posts: Displays all Posts.
  • Normal Posts・Feed: Displays Posts other than Replies for X (Twitter), only feed Posts for Instagram, and only normal Posts for Threads.
  • Replies: Displays only Reply Posts (supported on X (Twitter)・Threads).
  • Reels: Displays only Reel Posts (supported on Instagram only).
  • Stories: Displays only Stories Posts (supported on Instagram only).
  • Ghost Posts: Displays only Ghost Posts (supported on Threads only).

Change Analysis Items Displayed in Graph​

You can Change the analysis items displayed in the graph using the dropdown menu, and display up to two analysis items simultaneously.

Compare Two Periods (X (Twitter)・Instagram・Threads)​

You can compare the data for the selected period (e.g., May 10, 2025 – May 20, 2025) with the data for the comparison period, displayed side-by-side in graphs and tables.

The comparison period can be selected from the following:

  • Previous Period: The immediately preceding period with the same number of days as the selected period (e.g., April 30, 2025 – May 9, 2025)
  • One month prior to the selected date range (e.g., April 10, 2025 – April 20, 2025)
  • Same Period Last Year: One year prior to the selected date range (e.g., May 10, 2024 – May 20, 2024)

Post Tags​

You can tag Posts for classification and compare and analyze performance by tag.

Create Post Tags​

Users who are team administrators and have an "Administrator" or "Editor" Role for the Social profile can create Post tags.

  1. Click [Analytics] → [Post performance].
  2. In the Post list, click the tag icon displayed for each Post.
  3. When the dropdown menu appears, click "+ Create new tag".
  4. Enter the tag name in the text field within the dialog and click "Create".
  5. The created tag will be automatically associated with the corresponding Post.

Edit Post Tags​

Team administrators can Edit Post tag names.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Click the pencil icon to the right of the tag you want to Edit.
  3. Change the tag name in the text field within the dialog and click [Save].

Delete Post Tags​

Users who are team administrators and have an "Administrator" or "Editor" Role for the Social profile can Delete Post tags.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Click the pencil icon to the right of the tag you want to Delete.
  3. Click [Delete] within the dialog, and then click [Delete] in the confirmation dialog.

Associate Tags with Posts​

Users who are team administrators or general users and have an "Administrator" or "Editor" Role for the Social profile can associate tags with Posts.

  1. In the Post list, click the tag icon displayed for each Post.
  2. Check the checkbox next to the tag in the dropdown menu's tag list to associate the tag with the Post.

Unchecking the checkbox will disassociate the tag.

Analyze Performance by Post Tag​

Users who are team administrators or general users and have an "Administrator", "Editor", or "Viewer" Role for the Social profile can check tag-specific performance.

By switching the dimension in the Post list to "Post Tags", you can compare and analyze tag-specific performance in a table.

Take Action on Posts (X (Twitter) Only)​

For X (Twitter) Posts, clicking the "..." button displayed on each row allows you to Add another Post (Reply), or create a Repost (retweet) or Quote Post (quote tweet).