Analyze posts (Post performance)

Supported Social Platforms

X (Twitter)InstagramYouTube

Supported Plans

PersonalProfessionalBusinessEnterprise

In Post Performance, you can analyze engagement for each post on your social media accounts.

It supports a wide range of analytical metrics, including impressions, engagement, comments, replies, likes, reposts (retweets), as well as URL clicks, hashtag clicks, detail clicks, and video views. The available analytical metrics vary by social media platform.

Supported Plans

• Business Plan / Enterprise Plan
  • All features are available.
• Personal Plan / Professional Plan
  • You can check metrics such as engagement numbers for each post, but graph display and period comparison are not available.
  • *Only for YouTube, all plans are available.

Supported Social Media Platforms

• X (Twitter) Accounts
• Instagram Accounts
• YouTube Channels

Viewable Posts

All posts acquired by SocialDog, excluding reposts, can be displayed.

Some posts are not acquired by SocialDog and therefore cannot be displayed. For details, please refer to Data acquired from social media and acquisition timing.

Viewable Metrics

Over 70 rich metrics acquired from each social media platform, such as likes, reposts, impressions, profile link taps, and "back" and "forward" actions in Instagram Stories, are displayed in graphs and tables.

• The metrics that can be displayed vary by social media platform.
  • For a list of metrics that can be displayed for each social media platform, please refer to Analyzable Items.
• To check the average value of each engagement rate (items named "〇〇 / Reach" or "〇〇 / Impressions") (displayed at the top of the post list), the currently displayed social media account must support both the numerator and denominator metrics.

About X (Twitter) Metrics

With the Personal Plan and Professional Plan, only the following metrics can be displayed:

• Impressions
• Engagement
• Comments / Replies
• Likes / High Ratings
• Reposts
• Quote Posts
• Saves / Bookmarks

Upgrading to the Business Plan or Enterprise Plan allows you to view all metrics.

Checking Post Engagement

1. Click [Analytics] → [Post Performance].
2. Click the social media account you want to analyze.
3. Select the period and display unit (month, week, day).
4. You can check graphs showing the transition of time-series metrics and the latest values of post metrics during the period.

Graph Display Content (X (Twitter) / Instagram)

Metrics Displayed

• Total engagement occurred during each period
  • Engagement for periods outside the data collection scope will not be displayed in the graph, excluding already acquired data.

Aggregation Criteria

• Date when impressions and engagement were acquired
  • For example, if a reply was made on July 2nd to a post from July 1st, it will be displayed as a reply for July 2nd.

Please note that the displayed values may differ from other post analysis features on X. Other post analysis features on X aggregate based on the post date. For example, if a reply was made on July 2nd to a post from July 1st, it will be displayed as a reply for July 1st.

For details on acquired data and update timing, please refer to Data acquired from social media and acquisition timing.

Post List Display Content

Metrics Displayed

• The latest value for each post
  • Data outside the selected period may be included.

Posts Displayed

• Posts made during the period

Checking Engagement for Specific Posts Only (X (Twitter) / Instagram)

You can check the time-series transition of impressions and engagement after posting (hourly, daily, weekly, monthly units). This can be utilized for initial velocity analysis.

1. Open [Analytics] → [Post Performance], and display the post you want to check.
2. In the post list, click the post you want to check.
3. On the "Post Details" screen, you can check the transition of metrics for each post.

Post Details Display Content

The values displayed at the top of each graph in "Post Details" are the engagement values acquired within the period (not the latest values).

• Clicking [Actual / Impressions] in the upper right of the screen allows you to view a graph of the engagement rate (each value divided by the number of impressions). For Instagram, clicking [Actual / Reach] allows you to view a graph of the engagement rate (each value divided by the reach).
• Metrics can be viewed in table format in the table at the bottom of the post details page.
• X (Twitter) Posts
  • By default, the displayed data will be the total data for 2 weeks from the post date.
• Instagram Posts
  • Monthly display is not supported.
  • For Stories, only data from 24 hours after posting can be checked.

Acquiring Past Metric Data for Specific Posts (X (Twitter) only)

If you set the analysis period to be displayed on the post details screen to a period later than 2 weeks, you can acquire missing data for that period.

• Missing data can be retrieved up to one year ago, based on the current time. If data has already been acquired, periods older than one year can also be selected.
• Acquired data will also be reflected in graphs and the post list screen.
• Missing data must be acquired for each post from the post details screen.

Switching the Social Media Account to Analyze

1. On the Post Performance screen, click the account icon at the top to switch the displayed account.

Displaying Data from Multiple Social Media Accounts Simultaneously

You can display data from multiple social media accounts simultaneously. In graphs, the total engagement of all checked social media accounts will be displayed. In the post list, all posts from all checked social media accounts will be displayed.

1. Hover your mouse cursor over the social media account icon.
2. Check the [checkbox] to display information from multiple social media accounts simultaneously.

Filtering by Post Type

You can filter post types by clicking "All Posts" or similar options at the top.

1. Click either [All Posts], [Regular Posts / Feed], or [Replies] at the top.
2. Only posts of the corresponding type will be displayed.

Filterable Post Types

• All Posts: Displays all posts.
• Regular Posts / Feed: Displays all posts except replies on X (Twitter), and only feed posts on Instagram.
• Replies: Displays only reply posts (supported only for X (Twitter)).
• Reels: Displays only Reel posts (supported only for Instagram).
• Stories: Displays only Story posts (supported only for Instagram).

Changing Analytical Items Displayed in Graphs

The analytical items displayed in the graph can be changed using the dropdown menu, and up to two analytical items can be displayed simultaneously.

Comparing Two Periods (X (Twitter) / Instagram)

Data for the selected period (e.g., May 10-20, 2025) and data for the comparison period can be displayed side-by-side in graphs and tables for comparison.

The comparison period can be selected from the following:

• Previous Period: The immediately preceding period with the same number of days as the selected period (e.g., April 30 - May 9, 2025)
• Same Period Last Month: The same date range as the selected period, one month prior (e.g., April 10-20, 2025)
• Same Period Last Year: The same date range as the selected period, one year prior (e.g., May 10-20, 2024)

Post Tags

You can classify posts by attaching tags and compare and analyze performance by tag.

Creating Post Tags

Users who are team administrators and have the role of "Administrator" or "Editor" for the social media account can create post tags.

1. Click [Analytics] → [Post Performance].
2. In the post list, click the tag icon displayed for each post.
3. When the dropdown menu appears, click "+ Create New Tag".
4. Enter the tag name in the text field within the dialog and click "Create".
5. The created tag will be automatically associated with the corresponding post.

Editing Post Tags

Team administrators can edit post tag names.

1. In the post list, click the tag icon displayed for each post.
2. Click the pencil icon to the right of the tag you want to edit.
3. Change the tag name in the text field within the dialog and click [Save].

Deleting Post Tags

Users who are team administrators and have the role of "Administrator" or "Editor" for the social media account can delete post tags.

1. In the post list, click the tag icon displayed for each post.
2. Click the pencil icon to the right of the tag you want to delete.
3. Click [Delete] within the dialog, then click [Delete] in the confirmation dialog.

Associating Tags with Posts

Users who are team administrators or general users and have the role of "Administrator" or "Editor" for the social media account can associate tags with posts.

1. In the post list, click the tag icon displayed for each post.
2. Check the checkbox next to a tag in the tag list displayed in the dropdown menu to associate the tag with the post.

Unchecking the checkbox will disassociate the tag.

Analyzing Performance by Post Tag

Users who are team administrators or general users and have the role of "Administrator", "Editor", or "Viewer" for the social media account can check tag-specific performance.

By switching the dimension in the post list to "Post Tags", you can compare and analyze tag-specific performance in a table.

Performing Actions on Posts (X (Twitter) only)

For X (Twitter) posts, clicking the "..." button displayed on each row allows you to add another post (reply), or create a repost (retweet) or quote post (quote tweet).