Media (X)
In the "Media" section, you can view data related to your posts containing media. The Media section categorizes posts into the following four types:
- No Media
- Images
- Videos
- GIFs
In each graph and table, metrics are displayed based on the date of posting from your X (formerly Twitter) account. For example, if a reply to a post from July 1st occurs on July 2nd, it will be attributed to the July 1st post.
Available Analytics Categories
- Media Post Summary
- Average Engagement by Media Type (Graph)
- Media Distribution Ratio
- Engagement Details by Media Type
- Posts by Media Type
- List of Media Posts
Media Post Summary
The Media Post Summary displays the total number of your posts containing media, along with a time-series graph segmented by media type over a selected period.
Average Engagement by Media Type
The Average Engagement by Media Type section allows you to view "Average Replies," "Average Engagements," and "Average Likes" for your posts, categorized by "No Media," "Images," "Videos," and "GIFs."
Media Distribution Ratio
The Media Distribution Ratio section displays the proportion of your posts by media type.
Engagement Details by Media Type
In the Engagement Details by Media Type section, you can view the following metrics for each media type:
- Number of Posts
- Number of Replies
- Number of Reposts (formerly Retweets)
- Number of Likes
- Engagements
- Average Replies
- Average Reposts (formerly Retweets)
- Average Likes
- Average Engagements
Posts by Media Type
The Posts by Media Type section provides a tabular view of the number of your posts categorized by media type.
List of Media Posts
In the List of Media Posts, you can view the "Number of Replies," "Number of Reposts (formerly Retweets)," "Number of Likes," and "Engagements" for your posts containing media. By default, posts are sorted in descending order of engagement. You can also search for specific media posts.