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Last updated: 2026/5/28

Media (Instagram)

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

In "Media Analysis," you can view data for your posts with media. Media categorizes posts into the following four types:

  • Image
  • Video
  • Album
  • Reel

Analyzable Items Displayed​

  • Media Post Summary
  • Average Engagement by Media Type
  • Media Ratio
  • Average Engagement by Media Type
  • Posts by Media Type
  • Post List

In "Media," feed posts and reel posts are displayed as analysis targets. Story posts are not displayed.

Media​

  • Trends in Images/Videos/Albums/Reels
  • Average Engagement by Media Type
  • Media
  • Engagement by Media Type
  • Posts by Media Type
  • Post List

Media Post Summary​

In "Media Post Summary," you can view the total number of your posts and a graph showing period breakdowns by media type.

Average Engagement by Media Type​

In "Average Engagement by Media Type," you can view "Impressions, Reach, Comments, Likes, and Saves" for each type of your posts: "Images, Videos, Albums, and Reels."

Media Ratio​

In Media Ratio, you can check the ratio of media in your posts.

Engagement by Media Type​

In "Engagement by Media Type," you can view the following metrics for each type of your posts: "Images, Videos, Albums, and Reels."

  • Number of Posts
  • Impressions
  • Reach
  • Comments
  • Likes
  • Saves
  • Shares
  • Engagements
  • Average Impressions
  • Average Reach
  • Average Comments
  • Average Saves
  • Average Shares
  • Average Engagements

Posts by Media Type​

In "Posts by Media Type," you can view the number of daily posts by type.

Post List​

You can view values such as impressions and engagements gained by each post.

Clicking on a post will display the "Post Details" page.

You can analyze the following metrics:

  • Impressions
  • Reach
  • Comments
  • Likes
  • Saves
  • Shares
  • Plays
  • Playback Time
  • Engagements
  • Engagement Rate

As of April 7, 2025, the display functionality for "Initial Plays" and "Replays" has been discontinued.

Due to changes in the Instagram API specifications, the display functionality for "Initial Plays" and "Replays" has been terminated. Note that the value for "Initial Plays" is almost equivalent to "Reach."