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Last updated: 2026/5/28

Media (Instagram)

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

In "Media Analytics," you can view data for your posts that include media. Media categorizes posts into the following four types:

  • Image
  • Video
  • Album
  • Reel

Available Analytics Items​

  • Media-Attached Post Summary
  • Average Engagement by Media Type
  • Media Distribution
  • Average Engagement by Media Type
  • Posts by Media Type
  • Post List

Under "Media," feed posts and Reels posts are displayed for analysis. Stories posts are not included.

Media​

  • Trends for Images/Videos/Albums/Reels
  • Average Engagement by Media Type
  • Media
  • Engagement by Media Type
  • Posts by Media Type
  • Post List

Media-Attached Post Summary​

In "Media-Attached Post Summary," you can view the total number of your posts and a graph showing a breakdown by media type over specific periods.

Average Engagement by Media Type​

In "Average Engagement by Media Type," you can view "Impressions," "Reach," "Comments," "Likes," and "Saves" for each type of your posts: "Image," "Video," "Album," and "Reel."

Media Distribution​

In "Media Distribution," you can view the proportion of each media type within your posts.

Engagement by Media Type​

In "Engagement by Media Type," you can view the following metrics for each type of your posts: "Image," "Video," "Album," and "Reel."

  • Post Count
  • Impressions
  • Reach
  • Comments
  • Likes
  • Saves
  • Shares
  • Engagements
  • Average Impressions
  • Average Reach
  • Average Comments
  • Average Saves
  • Average Shares
  • Average Engagements

Posts by Media Type​

In "Posts by Media Type," you can view the daily post count for each media type.

Post List​

You can view metrics such as impressions and engagements obtained by each post.

Clicking on a post will display the "Post Details" page.

The following metrics can be analyzed:

  • Impressions
  • Reach
  • Comments
  • Likes
  • Saves
  • Shares
  • Plays
  • Play Time
  • Engagements
  • Engagement Rate

As of April 7, 2025, the display function for "First Play" and "Replay" has been discontinued.

Due to changes in Instagram API specifications, the display function for "First Play" and "Replay" has been terminated. Please note that the value for "First Play" is approximately equivalent to "Reach."