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Last updated: 2026/5/28

Media (Instagram)

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

In "Media Analytics", you can check data for your posts with media. Media categorizes posts into the following four types:

  • Images
  • Videos
  • Albums
  • Reels

Analytics Items Available​

  • Post overview with media
  • Average engagements by media type
  • Media Ratio
  • Average engagements by media type
  • Posts by Media Type
  • Post List

In "Media," feed posts and reel posts are displayed as analysis targets. Stories posts are not displayed.

Media​

  • Trends of Images/Videos/Albums/Reels
  • Average engagements by media type
  • Media
  • Engagements by Media Type
  • Posts by Media Type
  • Post List

Post overview with media​

In "Post overview with media," you can check the total number of your posts and graphs segmented by period for each media type.

Average engagements by media type​

In "Average engagements by media type," you can check "Impression count, Reach count, Comment count, Likes count, and Save count" for each type of your posts: "Images, Videos, Albums, and Reels."

Media Ratio​

In Media Ratio, you can check the ratio of media in your posts.

Engagements by Media Type​

In "Engagements by Media Type," you can check the following metrics for each type of your posts: "Images, Videos, Albums, and Reels."

  • Number of Posts
  • Impression count
  • Reach count
  • Comment count
  • Likes count
  • Save count
  • Share count
  • Engagement count
  • Average Impression count
  • Average Reach count
  • Average Comment count
  • Average Save count
  • Average Share count
  • Average Engagement count

Posts by Media Type​

In "Posts by Media Type," you can check the daily number of posts for each type.

Post List​

You can check values such as Impressions and Engagements obtained by each post.

Clicking on a post displays the "Post Details" page.

You can analyze the following metrics:

  • Impression count
  • Reach count
  • Comment count
  • Likes count
  • Save count
  • Share count
  • Play count
  • Playtime
  • Engagement count
  • Engagement Rate

As of April 7, 2025, the display function for "First Play" and "Replay" has been terminated.

Due to changes in Instagram API specifications, the display function for "First Play" and "Replay" has been terminated. Note that the value for "First Play" is almost equivalent to "Reach."