Hashtag (Instagram)
「Hashtags」 provides the following insights into your hashtagged posts:
- Which hashtags you use in your posts
- How many hashtagged posts you create
- High-engagement hashtags
- Engagement difference between hashtagged and non-hashtagged posts
Available Analytics Items
- Hashtag Post Summary
- Average Engagement by Hashtag Presence
- Proportion of Posts with/without Hashtags
- Average Engagement by Hashtag Presence
- Engagement by Hashtag
- Posts by Hashtag Presence
- List of Hashtagged Posts
The "Hashtags" section provides analytics for Feed Posts and Reels. Stories are not included.
Hashtags
- Hashtagged Posts / Non-Hashtagged Posts / Used Hashtags
- Average Engagement by Hashtag Presence
- Hashtags
- Engagement by Hashtag Presence
- Average Engagement by Hashtag
- Posts by Hashtag Presence
- List of Hashtagged Posts
Hashtag Post Summary
The Hashtag Post Summary displays the total number of your hashtagged posts, the count of unique hashtags used, and the trend of hashtagged vs. non-hashtagged posts in a graph.
Average Engagement by Hashtag Presence
In 'Average Engagement by Hashtag Presence', you can view the 'Average Replies', 'Average Reposts (Retweets)', 'Average Likes', and 'Average Shares' for your posts, categorized by hashtag presence.
Proportion of Posts with/without Hashtags
In 'Hashtags', you can view a graph showing the proportion of your posts with and without hashtags.
Average Engagement by Hashtag Presence
In 'Average Engagement by Hashtag Presence', you can view 'Impressions', 'Reach', 'Comments', 'Likes', 'Saves', and 'Shares' for your posts, categorized by hashtag presence.
Engagement by Hashtag
In 'Engagement by Hashtag', you can review the following metrics for each hashtag you've used:
- Number of Posts
- Average Engagement Rate
- Average Impressions
- Average Reach
- Average Comments
- Average Likes
- Average Saves
- Average Shares
Posts by Hashtag Presence
In 'Posts by Hashtag Presence', you can view the daily 'Number of Hashtagged Posts', 'Number of Non-Hashtagged Posts', and 'Total Number of Posts'.
List of Hashtagged Posts
You can review metrics such as impressions and engagement for each hashtagged post.
Clicking on a post will display the 'Post Details' page.
You can analyze the following metrics:
- Impressions
- Reach
- Comments
- Likes
- Saves
- Shares
- Plays
- Watch Time
- Engagement Count
- Engagement Rate
As of April 7, 2025, the display of 'First Plays' and 'Replays' has been discontinued.
Due to changes in the Instagram API specifications, the functionality to display 'First Plays' and 'Replays' has been terminated. Note that the value for 'First Plays' is approximately equivalent to 'Reach'.
