Hashtag (Instagram)
In "Hashtags", you can check the following regarding your hashtagged posts:
- What hashtags you are using in your posts
- How many posts you have made with hashtags
- Hashtags with high engagement
- The difference in engagement between posts with hashtags and posts without hashtags
Analyzable Items Displayed
- Hashtag Post Summary
- Average Engagement by Hashtag Presence/Absence
- Ratio of Hashtag Presence/Absence
- Average Engagement by Hashtag Presence/Absence
- Engagement by Hashtag
- Posts by Hashtag Presence/Absence
- List of Hashtagged Posts
In "Hashtags", Feed posts and Reel posts are displayed as analysis targets. Story posts are not displayed.
Hashtags
- Posts with hashtags / Posts without hashtags / Hashtags used
- Average Engagement by Hashtag Presence/Absence
- Hashtags
- Engagement by Hashtag Presence/Absence
- Average Engagement by Hashtag
- Posts by Hashtag Presence/Absence
- List of Hashtagged Posts
Hashtag Post Summary
In the Hashtag Post Summary, you can check the total number of your hashtagged posts, the number of hashtags used, and the trends of posts with and without hashtags in a graph.
Average Engagement by Hashtag Presence/Absence
In "Average Engagement by Hashtag Presence/Absence", you can check "Average Replies", "Average Reposts (Retweets)", "Average Likes", and "Average Shares" for your posts, categorized by the presence or absence of hashtags.
Ratio of Hashtag Presence/Absence
In "Hashtags", you can check the ratio of the presence or absence of hashtags in your posts in a graph.
Average Engagement by Hashtag Presence/Absence
In "Average Engagement by Hashtag Presence/Absence", you can check "Impressions", "Reach", "Comments", "Likes", "Saves", and "Shares" for your posts, categorized by the presence or absence of hashtags.
Engagement by Hashtag
In "Engagement by Hashtag", you can check the following metrics for each hashtag used:
- Number of Posts
- Average Engagement Rate
- Average Impressions
- Average Reach
- Average Comments
- Average Likes
- Average Saves
- Average Shares
Posts by Hashtag Presence/Absence
In "Posts by Hashtag Presence/Absence", you can check the daily "Number of Hashtagged Posts", "Number of Non-Hashtagged Posts", and "Total Number of Posts".
List of Hashtagged Posts
You can check values such as impressions and engagement obtained by each hashtagged post.
Clicking on a post will display the "Post Details" page.
The following metrics can be analyzed:
- Impressions
- Reach
- Comments
- Likes
- Saves
- Shares
- Play Count
- Play Time
- Engagement Count
- Engagement Rate
As of April 7, 2025, the display functions for "First Play" and "Replay" have been discontinued.
Due to changes in the Instagram API specifications, the display functions for "First Play" and "Replay" have been discontinued. Note that the value of "First Play" is approximately equivalent to "Reach".
