Hashtags on Instagram
With "Hashtags," you can check the following regarding your hashtagged Posts:
- What kind of Hashtags are you using in your Posts?
- How many hashtagged Posts have you made?
- Hashtags with high Engagements
- The difference in Engagements between hashtagged Posts and non-hashtagged Posts
Analytics items that can be displayed
- Hashtag Post overview
- Average engagements by presence or absence of Hashtags
- Ratio of Posts with/without Hashtags
- Average engagements by presence or absence of Hashtags
- Engagements by Hashtag
- Posts by presence or absence of Hashtags
- List of hashtagged Posts
"Hashtags" displays feed Posts and Reels Posts as analysis targets. Stories Posts are not displayed.
Hashtags
- Hashtagged Posts / Non-hashtagged Posts / Hashtags used
- Average engagements by presence or absence of Hashtags
- Hashtags
- Engagements by presence or absence of Hashtags
- Average engagements by Hashtag
- Posts by presence or absence of Hashtags
- List of hashtagged Posts
Hashtag Post overview
In the Hashtag Post overview, you can check the total number of your hashtagged Posts, the number of Hashtags used, and the transition of Posts with and without Hashtags in a graph.
Average engagements by presence or absence of Hashtags
In "Average engagements by presence or absence of Hashtags," you can check "Average Replies," "Average Reposts (Retweets)," "Average Likes," and "Average Shares" for your Posts, categorized by the presence or absence of Hashtags.
Ratio of Posts with/without Hashtags
In "Hashtags," you can check the ratio of your Posts with or without Hashtags in a graph.
Average engagements by presence or absence of Hashtags
In "Average engagements by presence or absence of Hashtags," you can check "Impressions," "Reach," "Comments," "Likes," "Saves," and "Shares" for your Posts, categorized by the presence or absence of Hashtags.
Engagements by Hashtag
In "Engagements by Hashtag," you can check the following metrics for each Hashtag used:
- Number of Posts
- Average Engagement Rate
- Average Impressions
- Average Reach
- Average Comments
- Average Likes
- Average Saves
- Average Shares
Posts by presence or absence of Hashtags
In "Posts by presence or absence of Hashtags," you can check "Number of hashtagged Posts," "Number of non-hashtagged Posts," and "Total Posts" on a daily basis.
List of hashtagged Posts
You can check values such as Impressions and Engagements obtained by each hashtagged Post.
Clicking on a Post will display the "Post Details" page.
You can analyze the following metrics:
- Impressions
- Reach
- Comments
- Likes
- Saves
- Shares
- Playbacks
- Playback duration
- Engagements
- Engagement Rate
As of April 7, 2025, the display functionality for "First Playback" and "Replays" has been terminated.
Due to Changes in Instagram API specifications, the display functionality for "First Playback" and "Replays" has been terminated. Note that the value of "First Playback" is almost equivalent to "Reach."
