Follower acquisition analytics
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      Follower Acquisition Summary

      Update date: August 24, 2021

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       The Follower Acquisition Summary shows you important information about your follower acquisition, such as the number of followers and the number of new followers.

      Analysis items that can be displayed

      • Follower Summary

      • Follower Increase/Decrease Summary

      • Average New Follower per Day

      • Average Follower Cancellation per Day

      • Follower Fluctuation

      • Follower Retention Rate

      Follower Summary

      The Follower Summary page shows you a graph of the follower count, following count, and FF ratio over time.

      Follower Increase/Decrease Summary

      The Follower Increase/Decrease Summary page shows you a graph of the number of new followers, the number of followers who have been removed, and the net increase in followers over time.


      Average New Follower per Day

      The Average New Follower Per Day metric shows you the average number of new followers you gain per day.

      Average Follower Cancellation per Day

      The Average Follower Cancellation Per Day metric shows you the average number of followers who have been removed per day.

      Follower growth

      The Follower Fluctuation page shows you a table of the following metrics:
      • Follower count
      • Number of new followers
      • Number of followers who have been removed
      • Net increase in followers

      Follower Retention Rate

      The Follower Retention Rate page shows you a table of your follower retention rate. A low follower retention rate means that you are losing followers quickly after they follow you.

      Download follower acquisition data in CSV

      You can download the data of "follower fluctuation" of follower acquisition in CSV format.

      CSV download is only available on PC browsers.

      1. Click "Analysis" > "Follower Acquisition Summary".
      1. Select the analysis period and aggregation interval you want to download.
      1. Click the "Download" button to the right of the "Follower Fluctuation" header.

      Change the analysis period and aggregation interval

      You can change the analysis period and aggregation interval in the Follower Acquisition Summary. The analysis period available to you will vary depending on your plan. For more information, please see Plans.

      The aggregation interval can be set to "Day, Week, or Month".

      1. Click "Analysis" > "Follower Acquisition Summary".
      2. Select the aggregation interval from "Day, Week, or Month" in the top right corner of the screen.
      3. Change the date to the right of the aggregation interval to change the analysis period.