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Last updated: 2026/5/28

Instagram follower demographics

Supported Social Platforms
Instagram
Supported Plans
ProfessionalBusinessEnterprise

In "Follower Demographics," you can check the number of users who Follow your Instagram Account by demographics (age group, gender, country/region, city/town).

  • If your Followers are less than 100, you cannot view "Follower Demographics."
  • Private Accounts or users without demographic data are not included in the aggregation.

Analytics Items Available​

You can check the number of Followers by demographics for the following four items:

  • Age Group
  • Gender
  • Country/Region
  • City/Town

Age​

You can check the number of individuals for each age group. Additionally, you can see the breakdown by gender (Male, Female, Other) within each age group.

Gender​

You can check the number of Male, Female, and Other Followers.

Country​

You can check the number of Followers by country. Up to 45 countries with the most users are displayed.

City/Town​

You can check the number of Followers by city/town. Up to 45 cities/towns with the most users are displayed.