Skip to main content
Last updated: 2026/5/28

Follower Demographics (Instagram)

Supported Social Platforms
Instagram
Supported Plans
ProfessionalBusinessEnterprise

In "Follower Demographics", you can check the number of users following your Instagram account, categorized by attributes (age group, gender, country/region, and city/municipality).

  • If you have fewer than 100 followers, "Follower Demographics" cannot be viewed.
  • Private accounts and users without demographic data are not included in the aggregation.

Viewable Analytics Items​

You can check the number of followers by attribute for the following four items:

  • Age Group
  • Gender
  • Country/Region
  • City/Municipality

Age​

You can check the number of people in each age group. Additionally, you can view the breakdown by gender (Male, Female, Other) within each age group.

Gender​

You can check the number of followers by Male, Female, and Other.

Country​

You can check the number of followers by country. Up to 45 countries with the highest number of users are displayed.

City/Municipality​

You can check the number of followers by city/municipality. Up to 45 cities/municipalities with the highest number of users are displayed.