Last updated: 2026/5/28
Follower demographics (Instagram)
"Follower Demographics" allows you to view the number of users following your Instagram account, categorized by various attributes (age group, gender, country/region, and city/municipality).
- If your follower count is less than 100, "Follower Demographics" cannot be viewed.
- Private accounts and users without demographic data are not included in the aggregation.
Available Analysis Items
You can view the number of followers by attribute for the following four categories:
- Age Group
- Gender
- Country/Region
- City/Municipality
Age
You can view the number of followers for each age group. Additionally, you can see the breakdown by gender (Male, Female, Other) within each age group.
Gender
You can view the number of followers categorized as Male, Female, and Other.
Country
You can view the number of followers by country. Up to 45 countries with the highest user counts are displayed.
City/Municipality
You can view the number of followers by city/municipality. Up to 45 cities/municipalities with the highest user counts are displayed.