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Last updated: 2026/5/28

Follower Acquisition Summary (X)

Supported Social Platforms
X (Twitter)
Supported Plans
ProfessionalBusinessEnterprise

"Follower Acquisition Summary" allows you to check important information regarding follower acquisition, such as the number of followers and new followers.

Analysis Items Available

  • Follower Summary
  • Follower Increase/Decrease Summary
  • Average New Followers per Day
  • Average Follower Unfollows per Day
  • Follower Fluctuation
  • Follower Retention Rate

Follower Summary

In "Follower Summary," you can view data trends for "Number of Followers," "Number of Accounts Followed," and "FF Ratio" in a graph.

Follower Increase/Decrease Summary

In "Follower Increase/Decrease Summary," you can view data trends for "Number of New Followers," "Number of Follower Unfollows," and "Net Follower Gain" in a graph.

  • If a follower's account is frozen, it is also counted as a follower unfollow. If a frozen follower account is unfrozen, it is counted as a new follower. Due to limitations of the X (formerly Twitter) API, it is not possible to distinguish whether a follower unfollow is due to an account freeze.
  • The data acquisition timing for new followers, follower unfollows, new follows, and unfollows differs from the data acquisition timing for the number of followers and number of accounts followed. Therefore, there may be inconsistencies in these figures.

Average New Followers per Day

In "Average New Followers per Day," you can check the average number of new followers as a numerical value.

Average Follower Unfollows per Day

In "Average Follower Unfollows per Day," you can check the average number of follower unfollows as a numerical value.

Follower Fluctuation

In "Follower Fluctuation," you can view "Number of Followers," "Number of New Followers," "Number of Follower Unfollows," and "Net Follower Gain" in a table format.

Follower Retention Rate

In "Follower Retention Rate," you can check the follower retention rate in units of "1 week," "1 month," and "1 year."

If the follower retention rate is low, it means that followers are unfollowing shortly after following.