Follower Acquisition Summary (X)

Supported Social Platforms

X (Twitter)

Supported Plans

ProfessionalBusinessEnterprise

The "Follower Acquisition Summary" provides crucial information regarding follower acquisition, including follower count and new follower count.

Analysis Items Available

• Follower Summary
• Follower Fluctuation Summary
• Average New Followers Per Day
• Average Follower Unfollows Per Day
• Follower Fluctuation
• Follower Retention Rate

Follower Summary

The "Follower Summary" allows you to view the trend data for "Follower Count," "Following Count," and "Follower-to-Following Ratio" in a graph.

Follower Fluctuation Summary

The "Follower Fluctuation Summary" allows you to view the trend data for "New Followers," "Follower Unfollows," and "Net Follower Gain" in a graph.

• Follower suspensions are also counted as unfollows. Conversely, when a follower is unsuspended, they are counted as a new follower. Due to limitations of the X (formerly Twitter) API, it is not possible to distinguish whether an unfollow is due to suspension.
• The data acquisition timing for new followers, follower unfollows, new followings, and unfollowings differs from that for follower count and following count. Therefore, there may be inconsistencies in these figures.

Average New Followers Per Day

"Average New Followers Per Day" displays the average number of new followers as a numerical value.

Average Follower Unfollows Per Day

"Average Follower Unfollows Per Day" displays the average number of unfollows as a numerical value.

Follower Fluctuation

"Follower Fluctuation" allows you to view "Follower Count," "New Followers," "Follower Unfollows," and "Net Follower Gain" in a tabular format.

Follower Retention Rate

"Follower Retention Rate" allows you to view the follower retention rate in weekly, monthly, and yearly increments.

A low retention rate indicates that followers are unfollowing shortly after following.