Analyzing competitor accounts and posts (Competitor Post Performance)

Supported Social Platforms

X (Twitter)Instagram

Supported Plans

BusinessEnterprise

With Competitor post performance, you can view impressions and Engagements obtained by Posts from Competitor accounts and others in a table.

Viewable Analytics Items

You can check the following items for Posts from Competitor accounts.

• Followers at the Post Date
  • The number of Followers at the Post date. SocialDog displays the last number of Followers acquired on that day.
• Impressions (X (Twitter) only)
  • The total number of times a Post was displayed to users in their timeline or search results.
• Public Engagements (X (Twitter) only)
  • The total number of Replies, Likes, Reposts, Quote Posts, and Bookmarks.
• Public Engagements / Impressions (X (Twitter) only)
  • The number obtained by dividing the number of public Engagements by the number of impressions.
• Comments and Replies
  • X (Twitter): The total number of times users Replied to a Post.
  • Instagram: The number of comments on a Post minus the number of Deleted comments.
• Comments and Replies / Impressions (X (Twitter) only)
  • The number obtained by dividing the number of Comments and Replies by the number of impressions.
• Likes
  • X (Twitter): The total number of times users "Liked" a Post.
  • Instagram: The number of "Likes" on a Post minus the number of "un-Likes".
• Likes / Impressions (X (Twitter) only)
  • The number obtained by dividing the number of Likes by the number of impressions.
• Reposts (X (Twitter) only)
  • The total number of times users Reposted a Post.
• Reposts / Impressions (X (Twitter) only)
  • The number obtained by dividing the number of shares and Reposts by the number of impressions.
• Quote Posts (X (Twitter) only)
  • The total number of times users Quote Posted a Post.
• Quote Posts / Impressions (X (Twitter) only)
  • The number obtained by dividing the number of Quote Posts by the number of impressions.
• Bookmarks (X (Twitter) only)
  • The total number of times users Added a Post to their bookmarks.
• Bookmarks / Impressions (X (Twitter) only)
  • The number obtained by dividing the number of Bookmarks by the number of impressions.
• Video Views (Instagram only)
  • The total number of initial plays and replays of a Reels video.

Adding and Switching Competitor Accounts

You can Add Competitor accounts to analyze in the "Competitor accounts" settings.

The Competitor accounts to be analyzed can be switched using the dropdown menu at the top of the screen.

To Add an Instagram Competitor account, at least one Instagram Account linked with the "Log in with Facebook" linking method must be linked to your team. The linking method for Instagram accounts can be Changed in the "Social profile" settings.

Graph

You can check values such as impressions and Engagements for Posts in a graph.

The Analytics items displayed in the graph can be Changed using the dropdown menu, allowing you to display up to six Analytics items simultaneously.

You can also Change the analysis period and check daily, monthly, or yearly values.

"Post Date Basis" Metrics

"〇〇 (Post Date Basis)" selectable in the graph are values aggregated for Posts published on that specific day.

Example: "Likes (Post Date Basis)"

• If there are 'n' Posts published on April 1, the total number of Likes for those 'n' Posts will be displayed.
• Since Likes may increase after a Post is published, Likes received on days other than April 1 may also be reflected in the April 1 value and fluctuate.

Post List

You can check values such as impressions and Engagements obtained by each Post. All values displayed in the "Post List" are lifetime values (the final Engagement value of that Post, regardless of the period specified on the screen).

Analyze performance by Competitor Account

By switching the dimension of the Post list to "Competitor accounts", you can compare and analyze the performance of each Competitor account in graphs and tables.