Competitor Post Performance

Supported Social Platforms

X (Twitter)Instagram

Supported Plans

BusinessEnterprise

In "Competitor Post Performance", you can view a table showing the impressions and engagements acquired by posts from competitor and other accounts.

Analyzable Items

You can check the following items for competitor account posts:

• Followers as of Post Date
  • The number of followers as of the post date. SocialDog displays the follower count last acquired on that day.
• Impressions (X (Twitter) only)
  • The total number of times a post was displayed to users in their timeline or search results.
• Public Engagements (X (Twitter) only)
  • The total number of replies, likes, reposts, quote posts, and bookmarks.
• Public Engagements / Impressions (X (Twitter) only)
  • The number of public engagements divided by the number of impressions.
• Comments/Replies
  • X (Twitter): The total number of times users replied to a post.
  • Instagram: The number of comments on the post, excluding deleted comments.
• Comments/Replies / Impressions (X (Twitter) only)
  • The number of comments/replies divided by the number of impressions.
• Likes
  • X (Twitter): The total number of times users liked a post.
  • Instagram: The number of likes on the post, excluding unlikes.
• Likes / Impressions (X (Twitter) only)
  • The number of likes divided by the number of impressions.
• Reposts (X (Twitter) only)
  • The total number of times users reposted a post.
• Reposts / Impressions (X (Twitter) only)
  • The number of shares/reposts divided by the number of impressions.
• Quote Posts (X (Twitter) only)
  • The total number of times users quote-posted a post.
• Quote Posts / Impressions (X (Twitter) only)
  • The number of quote posts divided by the number of impressions.
• Bookmarks (X (Twitter) only)
  • The total number of times users added a post to their bookmarks.
• Bookmarks / Impressions (X (Twitter) only)
  • The number of bookmarks divided by the number of impressions.
• Video Views (Instagram only)
  • The total number of initial plays and replays of a Reel video.

Adding and Switching Competitor Accounts

Competitor accounts for analysis can be added in the "Competitor Accounts" settings.

The competitor account to be analyzed can be switched using the dropdown menu at the top of the screen.

To add an Instagram competitor account, at least one Instagram account linked via "Log in with Facebook" must be connected to your team. The linking method for Instagram accounts can be changed in the "SNS Accounts" settings.

Graphs

You can view values such as impressions and engagements for posts in a graph.

The analysis items displayed in the graph can be changed using the dropdown menu, and up to 6 analysis items can be displayed simultaneously.

You can also change the analysis period and view daily, monthly, or yearly values.

"Post Date Basis" Metrics

The "○○ (Post Date Basis)" option available in the graph refers to aggregated values for posts published on that specific date.

Example: "Likes (Post Date Basis)"

• If 'n' posts were published on April 1st, the total number of likes for those 'n' posts will be displayed.
• Since likes can increase after a post is published, likes received on dates other than April 1st may also be reflected in and affect the April 1st value.

Post List

You can view the impressions and engagement values acquired by each post. The values displayed in the "Post List" are all lifetime values (the final engagement value for that post, regardless of the period specified on the screen).