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Last updated: 2026/7/1

Analyze competitor accounts and post performance.

Supported Social Platforms
X (Twitter)Instagram
Supported Plans
BusinessEnterprise

In "Competitor Post Performance", you can view the impressions and engagement acquired by posts from competitors and other accounts in a table.

Analysis Items Available​

You can check the following items for competitor account posts:

  • Followers (As of Post Date)
    • The number of followers as of the post date. Displays the number of followers SocialDog last acquired on that day.
  • Impressions (X (Twitter) only)
    • The total number of times a post was displayed to users on their timeline or in search results.
  • Public Engagement (X (Twitter) only)
    • The total number of replies, likes, reposts, quote posts, and bookmarks.
  • Public Engagement / Impressions (X (Twitter) only)
    • The number of public engagements divided by the number of impressions.
  • Comments/Replies
    • X (Twitter): The total number of times users replied to the post.
    • Instagram: The number of comments on the post minus deleted comments.
  • Comments/Replies / Impressions (X (Twitter) only)
    • The number of comments/replies divided by the number of impressions.
  • Likes
    • X (Twitter): The total number of times users "liked" the post.
    • Instagram: The number of "likes" on the post minus the number of unlikes.
  • Likes / Impressions (X (Twitter) only)
    • The number of likes divided by the number of impressions.
  • Reposts (X (Twitter) only)
    • The total number of times users reposted the post.
  • Reposts / Impressions (X (Twitter) only)
    • The number of shares/reposts divided by the number of impressions.
  • Quote Posts (X (Twitter) only)
    • The total number of times users quote-posted the post.
  • Quote Posts / Impressions (X (Twitter) only)
    • The number of quote posts divided by the number of impressions.
  • Bookmarks (X (Twitter) only)
    • The total number of times users added the post to their bookmarks.
  • Bookmarks / Impressions (X (Twitter) only)
    • The number of bookmarks divided by the number of impressions.
  • Video Views (Instagram only)
    • The total number of initial plays and replays for Reel videos.

Adding/Switching Competitor Accounts​

Competitor accounts to be analyzed can be added in the "Competitor Accounts" settings.

The competitor account for analysis can be switched using the dropdown menu at the top of the screen.

To add an Instagram competitor account, at least one Instagram account with the "Log in with Facebook" connection method must be linked to your team. The Instagram account connection method can be changed in the "SNS Accounts" settings.

Graphs​

You can view values such as impressions and engagement for posts in a graph.

The analysis items displayed in the graph can be changed using the dropdown menu, and up to 6 analysis items can be displayed simultaneously.

Additionally, you can change the analysis period and view daily, monthly, or yearly values.

"Based on Post Date" Metrics

The "○○ (Based on Post Date)" selectable in the graph is a value aggregated for posts published on that specific day.

Example: "Likes (Based on Post Date)"

  • If there are 'n' posts published on April 1st, the total number of likes received by those 'n' posts will be displayed.
  • Since likes may increase after a post is published, likes received on days other than April 1st may also be reflected in and affect the April 1st value.

Post List​

You can view values such as impressions and engagement acquired by each post. All values displayed in the "Post List" are lifetime values (the final engagement value for that post, regardless of the period specified on the screen).

Analyze Performance by Competitor Account​

By switching the "Post List" dimension to "Competitor Account", you can analyze and compare performance by competitor account in both graphs and tables.