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Last updated: 2026/7/1

Analyzing competitor accounts and posts (Competitor Post Performance)

Supported Social Platforms
X (Twitter)Instagram
Supported Plans
BusinessEnterprise

In "Competitor post performance", you can view impressions and engagements gained by posts from competitor accounts or similar in a table.

Analytics Items That Can Be Displayed​

You can check the following items for posts from competitor accounts.

  • Followers on the post date
    • The number of Followers on the post date. This displays the last number of Followers acquired by SocialDog on that day.
  • Impressions (X (Twitter) only)
    • The total number of times a Post was displayed to users in the timeline or search results.
  • Public Engagements (X (Twitter) only)
    • The total number of Replies, Likes, Reposts, Quote Posts, and Bookmarks.
  • Public Engagements / Impressions (X (Twitter) only)
    • The number of public Engagements divided by the number of Impressions.
  • Comments / Replies
    • X (Twitter): The total number of times users Replied to a Post.
    • Instagram: The number of comments on a Post minus the number of deleted comments.
  • Comments / Replies / Impressions (X (Twitter) only)
    • The number of comments/Replies divided by the number of Impressions.
  • Likes
    • X (Twitter): The total number of times users "Liked" a Post.
    • Instagram: The number of "Likes" on a Post minus the number of unlikes.
  • Likes / Impressions (X (Twitter) only)
    • The number of Likes divided by the number of Impressions.
  • Reposts (X (Twitter) only)
    • The total number of times users Reposted a Post.
  • Reposts / Impressions (X (Twitter) only)
    • The number of shares/Reposts divided by the number of Impressions.
  • Quote Posts (X (Twitter) only)
    • The total number of times users Quote Posted a Post.
  • Quote Posts / Impressions (X (Twitter) only)
    • The number of Quote Posts divided by the number of Impressions.
  • Bookmarks (X (Twitter) only)
    • The total number of times users added a Post to their Bookmarks.
  • Bookmarks / Impressions (X (Twitter) only)
    • The number of Bookmarks divided by the number of Impressions.
  • Video Views (Instagram only)
    • The total number of initial plays and replays for Reel videos.

Adding and Switching Competitor Accounts​

Competitor accounts to be analyzed can be added in the "Competitor accounts" settings.

The Competitor accounts to be analyzed can be switched using the dropdown menu at the top of the screen.

To add an Instagram Competitor account, at least one Instagram Account linked with the "Log in with Facebook" method must be linked to your team. You can change how Instagram Accounts are linked in the "Social profile" settings.

Graphs​

You can view values such as Impressions and Engagements for Posts in a graph.

The analytics items displayed in the graph can be changed via the dropdown menu, and up to 6 analytics items can be displayed simultaneously.

You can also change the analysis period and check daily, monthly, or yearly values.

"Post Date-Based" Metrics

The "○○ (Post Date-Based)" option selectable in the graph is a value aggregated for Posts published on that day.

Example: "Likes (Post Date-Based)"

  • If there are "n" Posts published on April 1, the total number of Likes on those "n" Posts will be displayed.
  • Since Likes may increase after a Post is published, Likes acquired on days other than April 1 may also be reflected in and affect the April 1 value.

Post List​

You can check values such as Impressions and Engagements acquired by each Post. All values displayed in the "Post List" are lifetime values (the final Engagement value for that Post, regardless of the period specified on the screen).

Analyze Performance by Competitor Account​

By switching the dimension of the Post list to "Competitor Account", you can compare and analyze the performance by Competitor Account in graphs and tables.