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Last updated: 2026/5/29

Competitive Summary (X)

Supported Social Platforms
X (Twitter)
Supported Plans
BusinessEnterprise

「Competitor Summary (Beta)」(formerly "Benchmark") allows you to compare metrics of your connected accounts with those of competitor accounts you wish to analyze.

Metrics You Can View​

  • Number of posts

  • Posting frequency

  • Number of followers

  • Follower growth rate

  • Number of follows

    • Engagement (Beta)
      • View impressions, engagement, and a breakdown of posts by type.

  • SNS accounts that cannot be searched cannot be analyzed. Examples of unsearchable SNS accounts include:

    • Private accounts
    • Other SNS accounts from which SocialDog does not acquire data

Displaying Competitor Account Information​

  1. Click [Analytics] → [Competitor Summary] from the menu.
  2. Enter the target username (starting with @) into the search window "Search by X (Twitter) username" at the top of the screen, or click on a competitor account displayed on the screen.
  3. The competitor account's metric trends will be displayed on the screen.

Adding Competitor Accounts​

  1. Display the competitor account by following the steps in "Displaying Competitor Account Information".
  2. Click the "Add to Competitor Accounts" button in the upper right corner of the screen.

Comparing Competitor Account Metrics​

  1. Add multiple competitor accounts by following the steps in "Adding Competitor Accounts".
  2. When you open [Analytics] → [Competitor Summary], you can view information for multiple competitor accounts.
    • In the "Comparison with Competitor Accounts" table, selecting a competitor account will allow you to view only that account's data.

Viewable Analytics Items​

  • Comparison with Competitor Accounts
    • Posts: Number of posts on the last day*.
    • Posting Frequency: Number of posts per day during the period.
    • Followers: Number of followers on the last day*.
    • Follower Growth Rate: Number of follower increases per day during the period.
    • Following: Number of follows on the last day*.
  • Engagement
    • Posts during the period: Number of posts during the period.
    • Posting Frequency: Number of posts per day during the period.
    • Impressions: Total number of times posts were displayed to users on their timeline or in search results.
    • Public Engagement: Total of replies, likes, reposts, quote posts, and bookmarks.
    • Public Engagement per Post: Public engagement per post.
    • Public Engagement per Impression: Public engagement per impression.
    • Likes: Total number of times users "liked" a post.
    • Replies: Total number of times users replied to a post.
    • Reposts: Total number of times users reposted a post.
    • Quote Posts: Total number of times users quote-posted a post.
    • Bookmarks: Total number of times users bookmarked a post.
    • Your Regular Posts: Number of posts other than replies and reposts from yourself.
    • Replies from Yourself: Number of replies from yourself.
    • Reposts from Yourself: Number of reposts (retweets) from yourself.
    • Posts without Media: Number of posts that do not include media (images, videos, GIFs).
    • Posts with Images: Number of posts that include images. Does not include posts with other types of media.
    • Posts with Videos: Number of posts that include videos. Does not include posts with other types of media.
    • Posts with GIFs: Number of posts that include GIFs. Does not include posts with other types of media.
    • Posts with Multiple Media Types: Number of posts that include multiple types of media among images, videos, and GIFs.
  • Followers (Graph): Trends in the number of followers for your account and competitor accounts.
  • Net Follower Gain (Graph): Daily net follower gain for your account and competitor accounts (new followers minus unfollows).
  • Following (Graph): Trends in the number of accounts followed by your account and competitor accounts.
  • Net Following Gain (Graph): Daily net following gain for your account and competitor accounts (new follows minus unfollows).
  • Posts (Graph): Cumulative number of posts for your account and competitor accounts.
  • Net Post Gain (Graph): Daily number of posts for your account and competitor accounts.
tip

Even if you change the display unit (monthly, weekly, daily), the units for "Posting frequency" and "Follower growth rate" will not change. The display unit (monthly, weekly, daily) only affects the graphs.

Sorting Data​

  • Selecting a table header row allows you to sort by that column in ascending or descending order.
    • When sorting by "SNS Account", the first row will display your SNS account, and subsequent rows will display competitor accounts in the order they were added.

Removing from Competitor Accounts​

  1. Click [Analytics] → [Competitor Summary] from the menu.
  2. In the "Comparison with Competitor Accounts" table, click on the competitor account you wish to remove.
  3. Click [Remove from Competitor Accounts].
tip

For competitive analysis of Instagram accounts, "Competitor Post Performance" is available.