Competitor summary (X)

Supported Social Platforms

X (Twitter)

Supported Plans

BusinessEnterprise

Competitor summary (Beta) (formerly "Benchmark") allows you to compare metrics between your connected Account and the Competitor accounts you wish to track.

Metrics Available

• Number of posts

• Posting frequency

• Number of Followers

• Follower growth rate

• Number of Following

  • Engagements (Beta)
    • You can check impressions, Engagements, and the breakdown of post counts by type.

• Social profiles that cannot be searched cannot be analyzed. Examples of unsearchable Social profiles are as follows:

  • Private accounts
  • Other Social profiles from which SocialDog has not acquired data

Displaying Competitor account information

1. From the menu, click [Analytics] → [Competitor summary].
2. In the search bar "Search by X (Twitter) username" at the top of the screen, enter the target username (a name starting with @) or click on a Competitor account displayed on the screen.
3. The trend of Competitor account metrics will be displayed on the screen.

Adding Competitor accounts

1. Display Competitor accounts by following the steps in "Displaying Competitor account information".
2. Click the "Add to Competitor accounts" button in the upper right corner of the screen.

Comparing Competitor account metrics

1. Add multiple Competitor accounts by following the steps in "Adding Competitor accounts".
2. Open [Analytics] → [Competitor summary] to view information for multiple Competitor accounts.
   • By selecting a Competitor account in the "Comparison with Competitor accounts" table, you can view only the data for that Account.

Analyzable Items

• Comparison with Competitor accounts
  • Posts: Number of posts on the last day*.
  • Posting Frequency: Number of posts per day during the period.
  • Followers: Number of Followers on the last day*.
  • Follower growth rate: Number of Followers gained per day during the period.
  • Following: Number of Following on the last day*.
• Engagements
  • Posts within the Period: Number of posts during the period.
  • Posting Frequency: Number of posts per day during the period.
  • Impressions: Total number of times posts were displayed to users on the timeline or in search results.
  • Public Engagements: Total of Replies, Likes, Reposts, Quote posts, and Bookmarks.
  • Public Engagements per Post: Public Engagements per post.
  • Public Engagements per Impression: Public Engagements per impression.
  • Likes: Total number of times users liked a post.
  • Replies: Total number of times users replied to a post.
  • Reposts: Total number of times users reposted a post.
  • Quote Posts: Total number of times users quote-posted a post.
  • Bookmarks: Total number of times users bookmarked a post.
  • My normal posts: Number of posts other than My replies and My reposts.
  • My replies: Number of My replies.
  • My reposts: Number of My reposts (retweets).
  • Posts without Media: Number of posts that do not include Media (images, videos, GIFs).
  • Posts with images: Number of posts that include images. Does not include posts that contain Media other than images.
  • Posts with videos: Number of posts that include videos. Does not include posts that contain Media other than videos.
  • Posts with GIFs: Number of posts that include GIFs. Does not include posts that contain Media other than GIFs.
  • Posts with multiple types of Media: Number of posts that include multiple types of Media among images, videos, and GIFs.
• Followers (Graph): Transition of Followers count for your Account and Competitor accounts.
• Follower increase (Graph): Daily Follower increase for your Account and Competitor accounts (number of New followers minus unfollows).
• Following (Graph): Transition of Following count for your Account and Competitor accounts.
• Following increase (Graph): Daily Following increase for your Account and Competitor accounts (number of new Follows minus unfollows).
• Posts (Graph): Cumulative number of posts for your Account and Competitor accounts.
• Daily Posts (Graph): Daily number of posts for your Account and Competitor accounts.

tip

Even if you change the display unit (monthly, weekly, daily), the units for "Posting Frequency" and "Follower growth rate" will not change. The display unit (monthly, weekly, daily) only affects the graph.

Sorting Data

• By selecting a header row in the table, you can sort by that column in ascending or descending order.
  • When sorted by "Social profile", the first row will display your Social profile, and subsequent rows will display Competitor accounts in the order they were registered.

Delete from Competitor accounts

1. From the menu, click [Analytics] → [Competitor summary].
2. In the "Comparison with Competitor accounts" table, click on the Competitor account you wish to Delete.
3. Click [Delete from Competitor accounts].

tip

For Competitor analysis of Instagram accounts, "Competitor post performance" is available.