SocialDog and social media data mismatch

Supported Social Platforms

X (Twitter)InstagramThreadsFacebookYouTubeTikTok

The numbers displayed on SocialDog's Analytics screen may not match the numbers on each social media platform's analytics screen or other tools. This page explains points to check when comparing numbers and reasons for discrepancies.

Social media platform analytics screens refer to X Analytics, Meta Business Suite, and so on.

Points to check when comparing numbers

When comparing numbers, please ensure the following points are consistent.

1. Align the period and Time zone.
2. Align the aggregation target. Check whether it's the total for the Account, or the numbers for Posts published within the period.
3. Check if advertising numbers are included.
4. Compare data up to a few days ago, as recent data may still be awaiting reflection.

tip

If data is not displayed, please check Data not found.

Reasons for discrepancies

Different aggregation targets

Different Posts and reactions targeted for aggregation

When a period is specified, the scope of Posts and reactions subject to aggregation differs depending on the screen.

• Target Posts: All Posts, or Posts published within the period
• Target reactions: Reactions that occurred within the period, or All reactions gained by the Post

The aggregation targets when May is specified as the period are as follows:

Screen	Target Posts	Target reactions
SocialDog: Upper graph on Post performance screen	Posts published in May	Reactions that occurred in May
SocialDog: Lower table on Post performance screen and other screens	Posts published in May	All reactions
X Analytics: Overview screen	All Posts	Reactions that occurred in May
X Analytics: Content screen	Posts published in May	All reactions

For example, numbers gained in May by Posts published before April are included in X Analytics' Overview screen, but not in the upper graph of SocialDog's Post performance screen.

tip

For details on the Post performance graph and Post list display, please check Analyze Posts (Post performance).

There are excluded Posts/data

• Posts that cannot be acquired due to SNS specifications are not included in SocialDog's Analytics.
• Data from before linking your Social profile or during the free Plan usage period may not be acquirable.
• There is a Plan-specific limit on the number of Posts that can be acquired, and Posts created after reaching this limit are not acquired.

tip

For data from before linking your Social profile to SocialDog, please check Retrieve pre-registration data for Social profile.

Differences in whether ad Post numbers are included

In the case of X (Twitter), SocialDog cannot acquire data for ad Posts.

• Impressions: Only organic numbers are displayed.
• Metrics such as Likes: A combined value of advertising and organic is displayed. Details cannot be viewed.

If the social media platform's analytics screen displays numbers including advertising, the social media platform's numbers will be higher than SocialDog's.

Different calculation methods for metrics

Different reference dates for aggregation

There are two types of reference dates for aggregation: the Post date and the date a reaction to the Post occurred.

The graph on SocialDog's Post performance screen aggregates based on the date impressions and Engagements were gained. On the social media platform's analytics screen, aggregation may be based on the Post date.

Example: If a Reply occurred on July 2 for a Post on July 1

• SocialDog's Post performance screen: Aggregated as a Reply on July 2.
• Social media platform's analytics screen: Aggregated as a Reply on July 1.

tip

For aggregation methods per screen, please check Analysis Data Aggregation Methods.

Different definitions of metrics

• Even for metrics with the same name, if the elements included in the aggregation differ, the displayed numbers will also change.
• Even within the same analytics tool, the definitions of metrics may differ depending on the screen.

tip

For differences with X Analytics, please check Main differences between X Analytics and SocialDog.

Different Time zones

• If SocialDog and the social media platform have different reference Time zones, the aggregation range will shift even if the same period is specified.
• Particularly for daily data, discrepancies arise due to differences in how dates are delimited.

tip

For how to set the Time zone, please check Change Time zone | Manage Team settings.

Different data Refresh timings

• SocialDog acquires data from social media platforms at timings such as once-daily scheduled retrievals. Therefore, recent data may appear lower than the social media platform's numbers.
• There are restrictions on the range of acquired data that can be Refreshed, depending on the number of days since the Post. If numbers fluctuate due to actions like un-Likes after falling outside the scope of Refresh, these fluctuations will not be reflected in SocialDog.
• If numbers are later corrected by the social media platform due to spam detection or similar reasons, they may no longer match SocialDog's numbers.

tip

For acquired data and acquisition timings per social media platform, please check Data acquired from SNS and acquisition timings.

Main differences between X Analytics and SocialDog

When comparing X (Twitter) numbers, please also check the following differences.

	X Analytics	SocialDog (Post performance)	SocialDog (Other)
Time zone when displayed "hourly"	Time zone set in the browser	Time zone set in Team settings	Time zone set in Team settings
Time zone when displayed "daily", "weekly", or "monthly"	UTC	Time zone set in Team settings	UTC
Whether "Quote Posts" are included in the "Reposts" metric	Included	Not included Note: The number of Reposts will match when combined with a separate "Quote Posts" metric.	Included
Whether clicks are included in the "Engagements" metric	Not included on the "Overview" screen, but included on the "Content" screen	Included	Not included
Scope of period filter application	Reaction date	Reaction date and Post date	Post date

Main differences between Instagram Insights and SocialDog

When comparing Instagram numbers, please also check the following differences.

	Instagram Insights	SocialDog (Post performance)	SocialDog (excluding Post performance)
Display interval: "Hourly"	Not compatible	Compatible Note: SocialDog regularly acquires Post data every 15 minutes. It calculates and displays hourly trends by taking the difference from the previous hour.	Not compatible
Metrics: "Impressions, Reach, Engagements"	(Trends) Counted if there is an action on any of the Account's Posts on that day. (Total) The number of Accounts that viewed content during the period, counted without duplication.	(Trends) Counted if there is an action on a Post within 30 days of its publication on that day. (Total) The total number gained by Posts. Note: The same person is counted multiple times.	(Trends) Same as Instagram Insights (Total) The sum of reach numbers acquired from Instagram day by day, for the duration of the period. Note: The same person is counted multiple times if they view on multiple days.