SocialDog and numbers on social profiles do not match
The figures displayed on SocialDog's Analytics screen may not match those on each social media platform's analytics screen or other tools. This page explains the points to check when comparing figures and the reasons why discrepancies may occur.
Social media platform analytics screens refer to X Analytics, Meta Business Suite, and others.
Points to check when comparing figures
When comparing figures, please ensure the following points are aligned:
- Align the period and Time zone.
- Align the aggregation target. Check whether the figures are for the entire Social profile or for Posts published within the specified period.
- Check whether advertising figures are included.
- Compare data up to a few days prior, as the most recent data may be pending reflection.
If data is not displayed, please refer to Data not found.
Reasons why discrepancies may occur
Different aggregation targets
Different Posts and Engagements for aggregation
The scope of Posts and Engagements targeted for aggregation when a period is specified varies depending on the screen.
- Target Posts: All Posts, or Posts published within the period.
- Target Engagements: Engagements that occurred within the period, or all Engagements acquired by the Post.
If May is specified as the period, the aggregation targets are as follows:
| Screen | Target Posts | Target Engagements |
| SocialDog: Top graph on Post performance screen | Posts published in May | Engagements that occurred in May |
| SocialDog: Bottom table on Post performance screen and other screens | Posts published in May | All Engagements |
| X Analytics: Overview screen | All Posts | Engagements that occurred in May |
| X Analytics: Content screen | Posts published in May | All Engagements |
For example, figures acquired in May for Posts published before April are included in the X Analytics Overview screen but not in the top graph on SocialDog's Post performance screen.
Please refer to Analyze Posts (Post performance) for details on the display content of the Post performance graph and Post list.
Excluded Posts/data
- Posts that cannot be acquired due to social media platform specifications are not included in SocialDog's Analytics.
- Data from before linking a Social profile or data during the free Plan usage period may not be acquired.
- There is a Plan-specific limit to the number of Posts that can be acquired, and Posts created after this limit is reached will not be acquired.
For data before linking your Social profile to SocialDog, please refer to Retrieve data before linking your Social profile.
Difference in inclusion of ad Post figures
For X (formerly Twitter), SocialDog cannot acquire data for ad Posts.
- Impressions: Only organic figures are displayed.
- Metrics such as Likes: A combined value of ad and organic figures is displayed. The breakdown cannot be confirmed.
If the social media platform's Analytics screen displays figures including ads, the social media platform's figures will be larger than SocialDog's figures.
Different metric calculation methods
Different aggregation reference dates
There are two types of aggregation reference dates: the date of the Post and the date an Engagement occurred for the Post.
The graphs on SocialDog's Post performance screen aggregate based on the date impressions and Engagements were acquired. The social media platform's Analytics screen may aggregate based on the Post date.
Example: If a Post from July 1 received a Reply on July 2
- SocialDog's Post performance screen: Aggregated as a Reply on July 2.
- Social media platform's Analytics screen: Aggregated as a Reply on July 1.
For aggregation methods per screen, please refer to Analysis data aggregation methods.
Different metric definitions
- Even for metrics with the same name, the displayed figures will differ if the elements included in the aggregation are different.
- Even within the same Analytics tool, metric definitions may differ depending on the screen.
For differences from X Analytics, please refer to Main differences between X Analytics and SocialDog.
Different Time zones
- If the reference Time zone differs between SocialDog and the social media platform, the aggregation range will shift even if the same period is specified.
- Especially for daily data, discrepancies may arise due to differences in date boundaries.
For how to set the Time zone, please refer to Change Time zone | Manage Team settings.
Different data Update timings
- SocialDog acquires data from social media platforms at timings such as once-daily regular acquisition. Therefore, the most recent data may appear less than the figures on the social media platform.
- There is a limit to the range of acquired data that can be Updated, depending on the number of days since the Post. If figures fluctuate due to Likes being withdrawn after falling outside the scope of Updates, that fluctuation will not be reflected in SocialDog.
- If figures are corrected later by the social media platform due to spam detection or other reasons, they may no longer match SocialDog's figures.
For data acquired from each social media platform and acquisition timings, please refer to Data acquired from social media platforms and acquisition timings.
Main differences between X Analytics and SocialDog
When comparing X (formerly Twitter) figures, please also check the following differences.
| X Analytics | SocialDog (Post performance) | SocialDog (Other) | |
| Time zone when displayed by "hour" | Time zone set in browser | Time zone set in Team settings | Time zone set in Team settings |
| Time zone when displayed by "day", "week", "month" | UTC | Time zone set in Team settings | UTC |
| Whether "Quote Posts" are included in the "Reposts" metric | Included | Not included * By combining with a separate "Quote Posts" metric, the Reposts count will match. | Included |
| Whether clicks are included in the "Engagements" metric | Not included on "Overview" screen, but included on "Content" screen | Included | Not included |
| Period filter scope | Engagement date | Engagement date and Post date | Post date |